Rock The Web

Published Gurus and Lack of Proof

2011-11-26T01:32:00.003-05:00

THE PROBLEM WITH GURUS And EXPERTSYou should be terrified to live in this modern age. You can't even get your hands on a printed best seller these days without planning for it in advance. Newspapers and newstands are disappearing along with magazines. Bookstores are disappearing and now you have to map out your Barnes and Nobles route before you leave the house to avoid rush hour.

The modern age sucks.

I miss a lot of the bookstore venues we had a few short years ago. I even miss Walden Books of all places and it used to be my least favorite. But why am I going on and on about this book thing? Well in my travels and discoveries I was surprised to see that some of these marketing gurus are claiming to have pulled incredible numbers of clients and leads.

Im not going to mention names here because I will get called out on it. Many authors have read my blogs and I do get contacted occasionally - but lets stick to the point. Some of these authors claim they pulled 937,000 leads off a single website recently. I was a little bit impressed until I got in front of a computer and looked these guys up on Google. I tore their websites apart looking for trigger codes that would talk to search engines that would warrant this type of response. And guess what? I found .. NONE.. I found nothing. I also turned up zero on the links portion of the websites. This boastful author only had 40 links to one of his websites.

So you know what I thought about the whole thing right?

Thats right. I thought it was total bullshit. But the sad thing about being a crackjack SEO is that I can tell when someone is jerking my chain and trying to get me to be impressed. I meet a lot of bullshit authors and web gurus people. I got Xray eyes and can peer into any website and tell you if the guy behind the charade is the real deal or a low life nickel snatcher.

I have to live honestly because it is what I do. Its what I am all about. Gurus on the whole - seriously sicken me. And I have met dozens and maybe hundreds of them by now but I chose to only remember a select few because I have selective memory.

The Newest Kid on the Block is claiming to pull $26 grand off of each client doing what he calls, "Market Domination" --
Im disappointed after going to his site. Its a blog and it is not optimized. It is in pieces actually and is not functioning. This is somewhat of a norm among these types. I have another group out there that does social media. They claim to pull multiple amounts of money each month off of their clients. But their social media buttons on their own website are out of order.
CRACKPOTS !!!!!

The problem with these gurus in my opinion, aside from seeing through their smoke and mirrors, is that they attract droves of poor people. And I got nothing against poor people, (unless they are throwing up their MLM ALL OVER ME) but I find their attention span around these illusionary concepts of what money is and what money is not exhausting.

"JUST GIMME SOME TRUTH" John Lennon once said - I say INDEED, Published by Ted Cantu, Nov 26, 2011

RE: Don Lapre Dead: An Incredible 10 Year Rise Comes To An End

2011-10-07T15:07:00.003-04:00

If anyone would like to connect me with Lapres family I would be interested. I have written two books on Amazon.com and would welcome a project to put the record straight.

My contact information is below:

Ted Cantu
248-631-9211

Detroit, Michigan
=========================================================================
Don Lapre took his own life last Sunday, October 2 2011. Apple computer leader Steve Jobs died just a few days later of pancreatic cancer. This is an interesting turn of events. These were two giants in their own respective fields and the attitude toward the two of them could not be any different.

NPR, (National Public Radio) attributed a wide range of innovations to Jobs as it pertains to the Internet. Some of these innovations included things like podcasting, and social media and the entire scope of the web. These grandiose projects and merits are handed upon Jobs without any foundation of truth. The technologies owned by Google were purchased from 3rd party developers and were not the creation of Jobs. Yet, the media, and the public is handing him undue credit in this arena.

Don Lapre, on the other hand introduced the concept of marketing, getting customers, and making profits through a wide range of techniques. He sold courses that he wrote about how to land more business for yourself. I want to point out that he created a substantial amount of wealth through solid marketing ability, (to the tune of $52 million dollars during one of the worst recessions in American history). The public’s attitude toward capitalism is very poor and misguided. This guy is looked down upon for creating wealth. He is also being berated for showing others how to create profits for themselves.

In my mind this is a very warped and uneven reality.

It just shows you how out of touch the average American is when it comes to creating wealth, profits and/or stabilizing one self in such a horrible economy.
There is talk about America becoming a third world nation. It is being projected as such in major media circles. I ask you what are your ideas about money, money management, and making a decent living for yourself?

Who would ever think that these traits are not only despised but also looked down upon. In my mind, that is very Anti American in nature.

Ted Cantu continues to fight for his American values in the streets of Detroit, Michigan - posted Oct. 7, 2011

Steve Jobs – The Web, And The Rest Of Us

2011-10-06T15:29:00.002-04:00

Steve Jobs died yesterday. I am not going to fill this page up with heartfelt memories. I only have a few to share. I am sorry to see that he died so young and there is no doubt that he had a creative mind.

I have owned a few of his computers but this was a long time ago. I used to have an Apple Quadra and it cost me a whopping 4 grand. When I look back on it this thing did very little. I had a monstrous TV monitor to go with it that weight about 1000 pounds. It was heavy and hard to lift and not very portable. I had a $1000 dollar scanner that went along with this ensemble. When you put all of the pieces together they worked very reluctantly. I remember speaking nicely to my equipment several times just to get through a project. Many times I had to reload the thing because of it continually crashing.

Software was incredibly expensive to own back then but I spent all my dough on it. It was a pretty machine that made pretty pictures and sometimes there was sound and music. I got a few jobs out of it after college and it was enough to get things moving. All in all, I never went back to Apple when the bigger machines came out. By this point I was interested in the Internet and the web. I liked PC’s because they were fast.

It was expensive, it was heavy and I remember it being broken down a lot.

THE WEB
Jobs did not create the Internet. Some of the tools he designed were gearing people up for the Interactive living experience but he did not create the web. Google and web video and especially social media came from other sources. So I am not sure why NPR is giving Jobs all the credit for Social Media on the radio this morning.

It ‘s like when I was in the riots of Ann Arbor in the late 80’s. I was there, most definitely I was there. I threw apples at the cops but I certainly didn’t start the riot. I didn’t start the bonfires. I didn’t throw the chairs thru the plate glass windows. I didn’t do any of these things but I was there. Later in life as the riot became legend whenever it was mentioned I would politely nod. I was there. But I didn’t start it.

THE REST OF US
The web is in the hands of the public now and it is up to us to use it. Some of us will become very savvy with it and create wealth. Some will not. The whole spectrum is out of control and a lot of people can call the shots on the web these days and create their own circle of influence. Still, I do not give all of that credit to Steve Jobs. That would be inaccurate.

To me, I still think his stuff is overpriced for what it does. I like it but I am not crazy about it anymore than I am crazy about PC’s.

Ted Cantu used to own a Mac Quadra. Yep. Back in the 90's - OCt. 6, 2011

Don Lapre Dead: An Incredible 10 Year Rise Comes To An End

2011-10-05T13:45:00.004-04:00

Sept. 3, 2011 – Don Lapre, the self made mega millionaire, has died due to his own hand last Sunday in Tempe, Arizona. This marketer has created a company with $52 million dollars in sales in one of the nation’s worst recessions in history. This is the guy who got me thinking about leaving the advertising art cubicle and creating a marketing dynasty for myself.

I bought one of his courses on how to create money off of placing tiny classified ads. I made money with his techniques. I got this at a time when the recession was rising up on this country in 2000. I was in advertising and all I knew was how to cut out digital pictures and animate them. I had no idea how to create money or how to pull in customers. Don kicked the door open for me and showed me how this was possible. I was intrigued and I got an 800 number and went to work.

The money didn’t happen overnight as I made a lot of blunders and errors. I tried different products and services and a lot of them bombed. But I could see how making money using these techniques could really work.

911 And The Aftermath
A week before 911 I did a stupid thing. I went down to Times Square, NYC and started taping flyers to the light poles. Being from Ann Arbor, Michigan and not knowing any better, (that’s how Michigan people market by the way – for the most part) I figured this was the way to go. After all, a lot of people come through Times Square and it was going to be a great way to get my name out there in the public. Well a gigantic Neanderthal built NYC cop grabbed my arm and nearly pulled my shoulder ball joint out of socket and grabbed my flyers. He threatened to give me a fine and offered to put me in jail. He got right in my face and started screaming at me. I grabbed my arm back and went the other direction. I wonder if this cop is still alive today since 911 happened the very next week?

Either case, I figured this was not the way I wanted to market my services. I went back to what Don Lapre was doing and decided to do it right. 911 created such a disturbance in my life that I ended up high tailing it back to Detroit, Michigan. I ended up there for ten years. In that ten years I learned marketing and started to create a little bit of money – NOT MUCH MIND YOU – BUT enough. Don, on the other hand went out and masterminded a phenomenal windfall of $52 million dollars.

That’s genius.

In an age where people are losing their homes, jobs, and peace of mind this guy goes out and creates a fantastic lifestyle for himself. Lapre is accused of a lot of things but he never did wrong by me and if anything I owe him and his family a humungous thank you for getting me out of the corporate grind. I would later go on to study with Dan Kennedy, Jeff Paul, Seth Godin, Tom Hopkins, Derek Ghel, and Orange Beetle.

There should be books on this guy because he was one fascinating character. Wealth came in fast and his company grew. Like me he made some mistakes – most notably for his vitamin, “THE GREATEST VITAMIN IN THE WORLD!”. This drew some unwanted attention from the FDA and created some investigations and he had to hire lawyers. I knew he had some problems with investors and that his cash flow escalated to a whopping $52 million dollars. This is one amazing person. Despite his many mistakes he is worth looking into.

The American Mindset On Wealth and Capitalism
There seems to be an unnerving repulsion to capitalism and wealth. A lot of people have written horrible things about Lapre over the last few 72 hours. But there is a definite difference between fraud and bad results. I had some hit and miss experiences with Lapre’s courses but I would hardly call him a fraud. I paid him for some course materials and CD’s. He delivered them. That is not fraud. There were disclaimers on his products that results may vary. That is not fraud.

Work has to be involved in this process and with that comes various degrees of positive and negative experiences and that is not fraud. People were upset that they did not received a boat load of money from Lapre’s teachings but how many of those people actually went out and tried to create a solid business? Dan Kennedy creates info courses and sells them to the public. He has written informercials for Gunthy Renker which supports late night programming like for the Lapre company. There are lot of people who support Kennedy and a great deal of them are not successful. Believe me, I have met a lot of these types over the course of 10 years when I say they are NOT SUCCESSFUL.

The general consensus on American wealth is very disturbing. Laziness is very attractive in the wealth building process in America. Capitalism has taken some negative hits in the last ten years. As the job market continues to crash through the floor it may be the best friend you have. Yet, it is looked down upon. The “evil corporation” mentality ensures that the Ramen noodle sales will keep afloat for quite some time.

2010: Alternative Health and Kooky Religions Are Big Profit
The new space age – new age – mentality has taken over America and has it locked dead tight in a sleeper hold. The danger here is not very obvious but alternative medicine and new age products pull in $333 million every year. That is rising as we near the dreaded 2012.
Here is how the other – Big Boys – stacked up in comparison to Don Lapre.

ORGANIZED RELIGION - $15 BILLION – Annual Sales
PORNOGRAPHY- $14 BILLION – Annual Sales
ORGANIZED CRIME - $11 TRILLION – Annual Sales
U.S. PHARMACEUTICALS - $2.8 BILLION Annual Sales
GENETICALLY ENGINEERED FARMING - $75 BILLION
CREDIT CARD SALES - $612 BILLION

These are some of the biggest criminals in history. Don Lapre is just a small kid on the block next to these ruthless hooligans who sack your health, wealth, and living conditions. I rope in religious leaders into this category too because soul stealing is big business. Pornography ranks just below organized religion and that is definitely noteworthy. Control is a big money maker no matter who calls the shots. You can look at the truth and make a stand for yourself or you can block it out and run away like most Americans. It is a daily truth that none of us are willing to face.

Capitalism on its own is not necessarily a bad thing. How and who uses it for what end offers up a whole slew of unsavory industries.

Don Lapre brought marketing to the masses. His courses were based on his own luck and experience. He introduced it to you on a late night informercial. Capitalism is an American institution. The mere idea is not evil and practicing it just may save your neck.

Regardless of what you may think of him and others who strive for something better in life – he is one of the catalysts in my life that pushed me further. He is gone now and may he rest in peace. Lapre offers a simple goodbye on one of his websites. He wanted to thank the people who supported him in his short life. He hopes that his experience has somehow made a small difference in their lives. I can speak for myself and say that this guy was pretty awesome.

Most of you will never achieve the kind of wealth that he masterminded. You will never have the kinds of companies that he has created for himself or work as diligently. His money came fast and his fame took off quickly and his life became more difficult to manage. He killed himself violently and is no longer among us. Before you attack him you owe it to yourself to study him. He is a fascinating character in American history.

Posted by Ted Cantu - Oct. 5, 2011 - Detroit Michigan

Ted Cantu: On Post 911, Misunderstandings, and Social Identity

2011-09-14T12:03:00.006-04:00

There are a lot of things I need to clear up. I will not be able to do it in one shot. My essays on this subject are massive and it is multi dimensional. From a marketing perspective I want to stop the insipid misinterpretations of my work, my beliefs, and what I have been doing ever since I landed in this prison I call Detroit. As an Ex Art Director from Manhattan who actually lived near NY when the horrific 911 events played out I carry significant experience than someone in the Midwest who watched it from the comfort of their sofa.

I want to mention too that I found a lot of my research, (that was acquired through living experience in not in some best seller text book) taken out of context and used to propel certain Metro Detroit personalities.

The Law of Attraction Article That Spawned Clumsy Imposters
For starters I want to jump into a very specific quasi religious statement that I made regarding the, “Laws of Attraction”. It should be obvious to many that I sincerely wish that I never encountered this material. The statement appeared in an article that’s been floating around on the web….

http://www.chancermusic.com/what-is-there-to-look-forward-to-after-ldquothe-secretrdquo/

This is the infamous article I wrote that mentioned my belief that the brain was in fact a “magnet”. This is my OWN CONCLUSION and from the best I can tell it does not appear in any other books. I have come to this conclusion after spending significant time - TIME mind you – in Hindu temples, Jewish Synagogues, and reading the extensive works of one Hilton Hotema. Notice I did not mention, “The Secret” or the ever allusive Joe Vitale. Of course that author was one of many who spouted the wisdom of the law. But to my surprise there are many cosmic laws and this has led my studies into another direction. I did come to the rationale that the brain does emit and connect to cosmic frequencies.

I have also conducted experiments where I can actually project and move the physical directions of light weight objects simply by focusing and concentrating with my brain. I can actually make these objects spin to the right or to the left direction. I have made it a point to study this in great detail and to connect to a higher purpose. These findings are real.

In no time did I ever pontificate these findings with watered down Christian gospel from the King James Bible! How embarrassing to see my work and my quotes delivered in such a haphazard and ridiculous fashion. I was more embarrassed to see these marketing people tout themselves as experts in these findings.

As far as cosmic frequencies are concerned I have reasons to believe that these laws and the properties surrounding them have an inter-connectivity. They do in fact have a magnetic affect and the brain is part of that theory. But that is my own theory.

And I have come to that conclusion after studying extensive amounts of Judaism, and Hindu books and finding out as much as I could through cosmic law. This has taken me to some dubious sources that I am somewhat skeptical about. These include readings from the I AM group which was based in Chicago, (the extent of what I believe and what I question is another conversation).

My advice to those who find inspiration here is to not try to make a living being ME. I am ME. There is a significant difference between the two of us. Never forget that.

The Solidarity Thing Is Uninspired
Another weird area I want to clear up centers around my work ethic. I work alone. Period. I have people in my circle that I share projects with but I do not have to belong to the homogenous groups in Metro Detroit that do little more than steal ideas, plead for free services, and waste time in forgettable coffee houses. That being said I never share my SEO, (search engine optimization) results, or give in to sharing my advice free of charge.

I do not believe in networking and think it is a grandiose waste of time. So many networking groups in Metro Detroit offering the same thoughts, sentiments and ideology that it makes little sense to attend. There are people who do and do not. That is the extent of it. Either you go out and you sell your thing – whatever that may be – or you do not.

Quitting these groups has been somewhat difficult. I have asked several times for the ION GROUP to stop calling me and emailing me about their events and 2 years later I think they finally got the message. I was also disappointed to see that Motor City Connect was affiliated with this group and doing joint emails together. But the most depressing thing of all was seeing Motor City Connect pop up in my Shul in West Bloomfield, Michigan. To me, that was the lowest of the low moves.

There is a time for business and there is a time for worship. There is also a time for BNI and LBN and it would be nice to see those lines uncrossed. I did not enjoy having the Michigan business agenda forced down my throat in the spiritual setting. It was most unpleasant.

I finally got off the Motor City Connect website thanks to a much needed and much delayed quit button feature. This happened recently. And from the best of my knowledge I am finally off the ION GROUP beg and borrow club email list. It is unnecessary to see these groups pop up at every social function, (religious events included) and I can only stomach so much since I do not find them amusing, inspiring or believable.

I do not advocate real change for Detroit from the comfort and bullet free safety of Troy, Michigan. I on the other hand have a real working studio in Detroit on Mack street and risk my life doing the same things you people will not do. For what its worth I am also one of the only Caucasian guys on the street trying to stir up business and strive for social change. I risk it. You don’t. That places us worlds apart in the grand scheme of things. As a reward I shouldn’t have to listen to your chicken shit political agenda regarding real social change, impact or religious beliefs.

I will get to Heaven on my own. I hope you will get there too on your own terms. When and how you do it are not of great importance to me.

Also, in addition to your religious vomit I do not need to know what side of the political fence you stand on. This includes your heart felt policy on gun control or how you vote. I used to get a substantial amount of fun “emails” from these types that were slanted towards a particular belief system. I am not your pal or ally in this regard. Please, do not get confused. We are not in an Irish Pub at three in the morning. We are mere business associates that talk somewhat freely during business hours.

And as for your thoughts on 911 or what you think really happened I am not too interested – especially if you spent your entire life in Michigan. If you were never there to begin with I do not feel the need to waste my breath and debate with you.

The Next Inspired 911 Threat – Destination Chicago
It is also going to be difficult to really get into the Sears Tower plot. I do not believe in the Liberty City Seven, (the sordid tale of 5 unlucky guys) and their foiled plans to blow up the Sears Tower. This made news on CNN and in the New York Times. http://www.nytimes.com/2006/06/23/world/americas/23iht-terror.2038571.html This story did absolutely nothing to keep me out of the city of Chicago. Do not forget I, unlike most Americans, actually braved it out and lived in Chicago's south side at one part of my life, (although I am not proud of it). I remember seeing these guys on tv sitting in a rusted out shack getting stoned. These were supposed to be the new terrorists -- BULLSHIT I said, and I loaded up my car and went into the city anyways.

In fact, the weekend they were arrested I still went into the city to do business. It was on that very trip that I met the famous marketer, Derek Ghel. It was really business as usual for me. I am not going to get stung twice by this nonsense.

This feels better than a Catholic confession.

In short, I found living here to be completely exhausting. At times uninspiring. And as a reward I have seen my ideas stolen or attacked, (thats another great emotion) and I have seen my ideas missconstrued and plagiarized -- presented in public. My words to Detroit are quite simple. Get your own lives.... THIEVES.

My advice for all you Metro Detroiters is simple. Learn how to sell. Get your own experiences. Do not feel compelled to steal mine, live through me, emulate me, or do your best to be the best me. You have your own life to live. I do not think it is healthy to intermix our ideologies and thoughts after attending your events and wasting my time in your churches.

Experience, especially your own, is your best teacher.

Posted after the 10th Anniversary of 911 by Ted Cantu, Detroit, Michigan.

Online Publisher Takes On A New Vision For Post 911 American Businesses

2011-09-08T01:05:00.002-04:00

Detroit, Michigan – This Friday marks the 10th Anniversary or 911. The tragic and horrific events have forever changed the way America looks at itself and at the world at large. So much has happened to this country since then and you can feel the impact on the way business is done and how we contact one another. This is never been more so true in Michigan. In recent years Michigan has lost several outstanding news sources including The Ann Arbor News, Eccentric, and niche papers such as the Phenomenews. The distribution of essential news and advertising has reached a cliffhanger. Recently an online publisher is about to open the flood gates of opportunity.

Ted Cantu, an Ex-Art Director in advertising, sat in many Internet web studios prior the events of 911. He was part of the ill-fated “Dot Com Era” which was an age when search engine technology was yet in its infancy. As you may recall a lot of investment dollars from venture capital funding was fumbled and lost during this time period. As a result of that experience Cantu has led his team into developing web presence that works and delivers first page visibility on search engines. This is something many business owners have tried in vain to do over the years without paying a small fortune in paid search marketing.

Putting service based companies and professionals on page 1 of Google, Bing and Yahoo is only part of the big picture. A recent problem that has come up has centered around the effectiveness of direct mail. The U.S. Post Office is losing billions of dollars of revenue per year and there has been more participation on the Internet. The popular view of the clients that Cantu serves has been in favor of more aggressive campaigns on the Internet. They have expressed a great disinterest in the traditional media channels including billboards, radio, television, postage and newspapers. The client list includes doctors, home remodeling companies and other professional positions.

Cantu and his team have been developing direct contact with the right prospects online thanks to social media tools like Twitter, and Facebook. They have been creating lead generation through this type of intimate high touch environment. In addition, they are finding financing for their professional clientele to create more positive economic outcomes in Michigan.
To get more information on Cantu and Co. contact them at http://www.1seomichigan.com and at 248-631-9211.

DAN KENNEDY - Best Book In Years !! Price Guide Offers Powerful Advice

2011-09-08T00:04:00.004-04:00

No B.S. Price Strategy - by Dan Kennedy
Okay - I admit - Kennedy and I are pretty hard on eachother. Keep in mind that I have studied in the lions den with a lot of his students. The last post I did on him I more or less trashed his book about marketing in the new economy. I said it was a rehash. I have read a ton of his books and newsletters and can speak his language. But lets forget all that.... His points are valid and if you are not already a convert you should get all of his stuff. Lets move on....

This new book, "Price Strategy" is dead on. I have gotten a lot of useful insight out of this book and to be quite honest a lot of the view points are powerful. I see a lot of businesses I consult for ask for ridiculously low fees. I think a lot of them suffer from low self esteem. This can stem from depression era thinking. On the other hand a lot of them think in the commodity mindset. If Kennedy didn't write this book than someone had to do it and come forward because it really lays it on the line. By that I mean that it speaks from real world experience. If you are used to talking nicely to your boss or live in a cube and live in a world of permission you may not relate. Its a must read for every street guy who is out there fighting for a living and selling to put food on the table and to keep the bills paid. Its blunt, its offensive to some, but accurate.

How Can This Book Help You?
If nothing else it can help you cut through the clutter. By that I mean that you can save a lot of time on the phone haggling over price. You can also use it to sniff out weakness. I was able to sharp shoot some potential clients on the phone to find out if they are broke or not and saved myself 4 hours of meeting them in person, (including the drive over to the meeting location etc.). This sort of habitual meeting policy can criple your financial health. This is a fundamental that I am constantly trying to improve on. I do not take on every Tom, Dick and Harry I meet on the street as a client. That sort of thinking can bring your business to a grinding halt. You also let in a lot of Yo Yo's who can fly apart without a minutes notice and bring in an extroadinary source of unwanted drama.

Price is a complicated issue. Its more than numbers. Its more than what you think your product is worth. It has everything to do with the people you are trying to service. This includes a lot about perception on price and what it is that you are really selling. This could be about saving someone time. This could also be about selling money at a discount, (a big concept in all of Kennedy's teachings).

If you never thought about your prices you need to take a closer look at it. Find out why you come up with your numbers. Find out if these numbers speak about your business or if you are following someone else's defination of your industry. Here is my spin on it....

I have the tendency to take things to another level and I will touch upon just a few points.

RELIGION
This is a deal killer for me. Often prospects will ask me for information regarding my spiritual beliefs during a presentation which I find severly off topic. I usually blow off the question. But I find that a lot of people who bring this issue into a business offering have very poor wealth attraction. They will often use the God element to defend their price position and often will drag in scripture into the negotiation process. This is bad news and you should be aware of it.

GOVERNMENT FEARS
I get a lot of people in the medical community that talk about the horrors of chem trails, conspiracies, and poisoned water supplies. While I find this sort of talk unnerving and highly disturbing I do not find it nearly as disturbing as the amount these prospects are willing to cough up for my services. To put it politely these fragile souls can barely come up with a fraction of my current fee schedule. They also make THE WORST clients and quite honestly should leave business altogether.

There was a really good article a few months back on USA Today regarding the different types of God people believe in. Some of these versions judge harshly and hand out intense punishments in the form of hurricanes and destruction. Another version of God is more Universal and is more balanced in the aspect of karma. All in all there was roughly 12 different types of God people subscribe to. This can also bring into play how people view money and prosperity.

Now I know Kennedy did not go into all of these aspects in his book but I am merely elaborating on past concepts that I have heard in his circles. I draw my own personal experiences into this as well. I want to also mention the importance of NLP, Neuro Linguistic Programming, which is the study of human communication, (verbal and non verbal) into the price and sales process. These things should be studied closely when you deal with the whole spectrum of the sale.

This has everything to do with trust and building adequate raport. This will enable one participant to deliver money from his account directly into yours.

There are parts of this book that have already been dog eared. Within just a few pages I sensed fresh material and honestly I haven't enjoyed a Kennedy book this good in years. I can hold it up to his No B.S. Sales Guide.

The Book Has My Vote
Years ago I dabbled into the GKIC groups, (Kennedy's Marketing Groups) and met a lot of his herd toe to toe. While those meetings were very influential upon my marketing growth I have found getting the straight source from the author himself to be the best experience. Although getting the straight dope can be a bit of a challenge. A lot of Kennedy's top students will often contribute to the books, ( yes, there are guest authors in this book too) as well as some of his courses. I have found that getting Kennedy to open up with some solid and fresh content to be somewhat of a rarity these days.

Part of the reason for this is that his corporate partner, Bill Glazier, oversees the course material and the publishing aspect of his business. I am hungry from the real source from the man himself. I was fortunate to spend a day with him in a closed room session in Nashville, TN a few years back. I can tell you that this book touches upon some of that magic and it is worth picking up.

Its the best thing he's written in years.

Nuff said on that.

Borders Bookstore Succombs To E-Culture

2011-07-24T12:12:00.003-04:00

THE SILENCE OF A GIANT

What was the blame for the recent closing of so many Borders book stores? The speculation that surrounds it is interesting. Years ago when digital media was making a huge headway there was a lot of talk about digital books, (back then they were called Titles) and companies like Voyager Media were just coming up and around. Borders Books actually had a section for this new type of media. This little tech wave occured right before the web so many of you may not remember this.... it was very short lived.

I had hopes that this type of thing would make a comeback. There was a lot of great visual titles like, The Residents, "Freakshow", and Laurie Andersons, "Puppet Motel". I wanted to see more of this type of media come out. Thanks to the web I guess this request has been answered but to me it is not the same. With the coming of the new Kindle Readers I had no idea that this type of media would bring a crushing blow to physical reading material. I never thought it would crush a giant book store chain like Borders.

I wanted at least a few of these stores to remain open because they have an aweseome collection. But as of this week all of the remaining stores are to close.

IS DIGITAL MEDIA KILLING OUR CURRENT CULTURE?

I still miss Tower Records. Even though Itunes has replaced it for the most part I still miss going to a record store just to look around. I don't miss the snappy young twerps at the counter who thought THEY were rock stars. I never championed the culture that surrounded record retail. I also never thought that the digital market would completely crush the record giant - Tower.

I am going to miss some of the newspapers too out there such as The Ann Arbor News, and some defunct magazines.

Are we to become the new publishers?

Posted Sunday June 24, 2011

Stephen Pierce Scam - Part 3 - Staring Todd Bart

2011-07-24T11:46:00.004-04:00

MORONS OF THE MONTH CLUB

HI TODD BART !!! I GOT YOUR NAME - YOU WORK FOR PIERCE

IM SCARED !!!

And guess what !! I KNOW WHERE YOU LIVE !!!

You guys need to stop while your ahead. This guy writes me last week with a warning of "Perils to Come"... he also informs me that Im SAD.

You know whats REALLY SAD TODD BART - EMPLOYED BY STEPHEN PIERCE? whats sad is neither of you morons CAN FIGURE OUT how to bump off a pitilly FREE Google blogger blog off the search engines. You guys are supposed to be the big bad boys of Internet Marketing. You might be able to figure it out if you weren't so busy sending me threats and ridiculous emails.

Theres hints in the emails I get that.... THERE IS TALK ABOUT A POSSSE !! whoooo now im really shaking.

There is talk about GUNS !! WHOOOO NOW IM SCARED OUT OF MY MIND !!
Pay me my hundred bucks back and maybe I will pull my blog down.

But I gotta think about it - TODD BART.

Chew on this...
http://www.amazon.com/Internet-Marketing-Dummies-Frank-Catalano/dp/0764507788/ref=sr_1_1?ie=UTF8&qid=1311522933&sr=8-1

Stephen Pierce Scam - Updates Part 3

2011-07-22T17:48:00.001-04:00

Get a refund or file a complaint
To get a refund, send a demand letter to Craig Pettit at the following address-

Stephen Pierce International
321 N. Central Expressway, Suite 220
McKinney, TX. 75070-3522

Im done giving free PR to this guy. Go to this site
and see what the big BUZZ is about...

http://stephenpiercescam.net/?page_id=2

Dude your guilty.

Now get lost.

2011-07-22T17:47:00.000-04:00

Stephen Pierce- Scam - UPDATES Part 2

2011-07-21T08:23:00.004-04:00

Heres another threat from the wonderful minds at the Stephen Pierce Group

Todd B writes -- ""I had the "pleasure" of working for stephen for nearly a year in the role of customer service manager. In that time I loved helping small business owners and hopeful internet marketers to learn more about internet marketing and build a business.

.............. warn you of the perils in store."

Whats the matter guys you got something to hide?

I appreciate the threats. It only confirms how dumb you guys are. Aside from emailing me threats - (very dumb guys, think next time, everything has been recorded) what was so pleasurable... excuse me, "Pleasurable" about it? Your a customer service manager and your job is to issue threats? Are we talking about a refund to me and other people or are you hinting at bodiliy harm? Perils in store... You have been listening to too many rap albums.

If your such a tough guy why not use your real name next time.

Again, for the upteenth time I am going to lay out for you what happened.

I ordered some material from Pierce on the web. He never delivered it to me. I called, and even went as far as to go looking for the guy. I believed he had an actual center located in Ann Arbor, Michigan. I drive over to his place thinking I was going to pick up my products and also purchase additional ones.

I get over to the place and it turned out to be a P.O. Box. This guy had left for Texas. I had no idea of the other legal problems he had piling up. I was just as
suprised to find out this guy got in trouble with Anthony Robbins.

http://dotcompreneur.com/tony-robbins-lawsuit-against-stephen-pierce/

I did not write this obviously. It has been sitting on the web since 2008. It is one of MANY articles on the web.
I called over to his refund department and got nowhere. They kept my money.

THATS A RIP OFF PEOPLE.

I later found out this guy had been doing simiilar things to other people for quite a while. Many of you wrote in with similar experiences.

I am grateful however that Stephen Pierce didn't get me for tons of money.

So Todd B. if you want to alert the authorities about me do it. And be quic, about it because I have a few words I want to share with them about you and your buddy Pierce as well.

Id like my money back to start.

You're not a very bright guy. I am just one of many who are complaining on the web about Stephen Pierce. Some people out there got ripped off in the thousands. All you need to do is do a simple search on the web.

Hey I didnt do it.

The Money Machine: Returns

2011-06-09T08:37:00.005-04:00

This is the podcast that started it all....
If you've never heard this show before you are in for a surprise. There are some great tips on here about how to strategize your business.

Many of these recordings were made before the BIG SEO wave. It is loaded with surprises... do check it out...

http://911copywriter.podomatic.com/
http://911copywriter.podomatic.com/entry/2011-05-26T13_46_12-07_00

Growing Up Digital: The Changing Face of The Economic Landscape

2011-06-08T22:40:00.003-04:00

REMEMBER THE 1990'S? BACK WHEN WE HAD JOBS?
Job culture was great. It was short and sweet. I caught the tail end of it when I worked in Chicago and New York City. Those were fun days. Little did I know that it was going to be short lived. My oh my have things changed. Back in the Dot Com Era my idea of a good time was getting a paycheck for $2800 for two weeks honest work. Now I am able to bang that out in a single day. In the 90's I wanted to work for MTV and be a creative director. Nowadays MTV is little more than Maternity TV. Its a sound board for knocked up teens.

The funny thing is that even in this modern age those annoying teens complain about how lousy thier lives are. That is amusing. We are living in America but you would hardly know it. Now that people are being thrown onto the street they live their lives like they are nothing more than imprisoned inmates.

We have more television channels than ever before, (my carrier has over 800) and gazillions of websites. And do not forget the thousands of satellite radio stations all over the world. Traditional television is mimicking the web. You won't find television shows like, "The Odd Couple", (man I miss Felix Unger) or "Happy Days" anymore because we are all too busy bitching at one another on national television. A lot of what you see is called reality television in America. I am not sure how things are in other countries but in the USA we have regressed to a nation of spineless whiners.

Its war now in America and I am on the street. I know how to sell and maneuver through all the nonsense. I have to tell you that I am having the time of my life. I am a hustler and a self professed go getter. I don't know if I could ever adapt to job culture. It makes me uneasy to have to hear water cooler chatter about birthdays, 3 way love triangles and sharp shooting office politics.

I am too old to have a job according to the New York Times. I am over the grandaddy age of 39 and considered irrelevant by many standards. That was in the Sunday edition a few weeks back. Well this ancient old man has a few things to say about the job situation. If we are going to let our advertising and tech companies fall into the hands of over educated 20 something industry newbies we are generally screwed.

Retail is really in grave danger. Don't forget that the old ways of getting the word out in the forms of television, radio and newspapers is a thing of the past. I'd like to throw the concept of middle management in there as well. Its all useless. Meanwhile, who is going navigate the business populace through all of this muck?

THE COLLAPSE OF MEDIA CHANNELS
Newspapers are falling apart. I don't mean consilidation here I am talking about newspaper companies closing their doors altogether. Radio on the other hand is getting more desperate and its also getting more expensive. Television is just as ineffective as ever before and worse -- nobody is paying attention to the commercials. The only time that the public seems to notice is to watch someone else's wretched life fall apart on some reality television show.

Nonsense aside who is going to advertise for the business class?

Is anyone capable of doing a good enough job? Limo rental in Livonia Michigan uses the web to get the word out. Things are actually pretty bleak when you think about it. Now the old vanguards of the advertising set are suddently the shoulder of comfort when it comes to SEO search engine optimization and social media. Like rats on a sinking ship these old fossils are becoming overnight saviors in the media. I can't blame them for trying to stay alive in this blazing inferno of tech overload.

Does that mean you should do it? Why is CBS Radio hawking SEO services? The web is a complex animal and it is going to take more than rotating banners to sell a product or a service. The phone companies are offering template websites that do little more than pop up on cue. These really under perform when it comes to the vital stats that keep a business afloat. When it comes to creating links, and achieving page rank the crusaders of tech fall silent.

But that is just the beginning of the charade.

Posted by Ted Cantu, http://www.1seomichigan.com http://www.tedcantu.com June 7, 2011

Can Gold Merchants Really Benefit From The Yellow Pages?

2011-04-16T10:27:00.003-04:00

http://www.ronniesjewelryloans.com/keywords

http://www.1webuygoldwatchesmichigan.info/keywords

The media collapse is interesting. I pay attention to things like that since I am right in the middle of one of the biggest implosions in modern history. Newspapers like the Ann Arbor News are no longer serving the public. The old Eccentric newspaper building is the host now to a series of new offices for some unrelated industry. The past is the past.

What is emerging now on the streets is nothing short of breathtaking and quite honestly a little scary. As a marketer on the street I see a lot of strange people hustling for a quick buck. The jobs in Michigan are scare and practically nonexistent. A lot of media reps are barging into unsuspecting businesses and trying to hawk their Yellow Page advertising and its not cheap. The SEO component on it really intrigues me.... With all of the breakthroughs on the web I am questioning if it is even needed.

Restaurants still market on the web with individual websites. But they don't break their backs to get something out to the public. There are a lot of Web 2.0 services that will promote pretty much anything for free. A lot of lazy restauranteers are happy to oblige doing the bare minimum. That is to say a lot of them do nothing with their marketing and leave it up to customers to post reviews all over. These go to the top of page 1 on popular search engines and that will actually drive traffic over to their websites.

Gold Merchants: Buying and Selling on the Web
But what about gold merchants? Can they really benefit from being on the web? Is it worth paying $12 grand a year in advertisements in phone book advertisements? Some say no. I would only consider paying those kinds of fees if the placement on the search engines was a sure thing. I am getting a lot of fluff about having to wait for seven months for any type of results.

That is the kiss of death for most Michigan businesses. As an SEO marketer I can see a lot of businesses folding up shop and calling it quits. A lot can happen in 7 months. There could be emergencies, lightning, floods and other acts of God. You can expect to see a lot of tragic things happen in a city like Detroit. That is a very unacceptible time frame to get any sort of customer response.

Right now there is actual blood on the streets. Business owners are struggling to get foot traffic into their shops. Someone told me the other day that all brick and mortar businesses are obsolete which is complete gibberish. This is another myth that goes hand in hand with the paperless office and the elimination of US cash. It is always dangerous to heed the advice of fear based monocratic minded nincompoops who have never scratched dollar one in their industries.

What is happening out there on the street does cause for some alarm. Media vultures are now trying to cash in on the ultra sexy profit margins of SEO - search engine optimization and other high end visibility tactics. Keep in mind that just a few scant years ago this type of marketing was considered geeky and too technical. Most business owners found it boring and unimportant.

Now that the world is changing we are reconsidering the importance of search engines. Media vultures and media reps see the monetary potential and are out combing American businesses. They can get into the shops quite easily even if there are no soliciting signs if they are already customers and buying phone services. But before you sign that contract you should be aware of your other options and there are many out there......

The results we pulled for a gold store are posted above......
We were able to pull all of page 1 results in a matter of weeks... instead of months.

We have created a new style of advertising for a new age.... The results are staggering are worth taking a look at.

This is the new standard that is keeping a lot of Detroit, Michigan businesses open.

Posted by Ted Cantu, Saturday April 16, 2011

Dental Marketing Program Eliminates Myths About Search Engine Optimization

2011-04-10T08:13:00.001-04:00

This was featured in EmailWire, Bezinga, and quite a few other places.
==========================================================================

Troy, Michigan – As newspapers continue to scramble for more online relevancy media sellers of all types are combing the streets of Metro Detroit desperate for a sale. There are coupon specialists, direct mail experts and directory sales people who are hinting about search engine optimization. In the multitude of professionals being pitched are chiropractic offices, medical doctors of all distinctions and dental practices. A lot of these programs are offering various types of traffic visibility. Metro Detroit businesses now see the importance of being on the first page of Google, Bing and Yahoo and other top media sites such as Twitter, Youtube.com and Facebook.

One media company has chosen to stay in Metro Detroit and help the business climate. Ted Cantu is an author, speaker and has worked closely with the dental community to create a new form of advertising just for their industry. Xtreme Dental Marketing is a concept that takes out the common myths about SEO and also takes out the complications of running a good search engine optimization campaign. The websites Cantu and his company sells are optimized for the best selling services that a dental office has to offer. This can include anything from veneers, lumineers, Invisalign Teen, and crowns. This is done through a combination of smart keyword placement throughout the site structure and based on the dental office location. The results are a series of page one placements in every category, every niche and every geo targeted location.
“A common myth about search engine optimization is that one has to buy their way to the top. Most dental websites are nothing more than a phone number and an address. It is a glorified electronic business card. The websites at Xtreme Dental Marketing are optimized by categories of the best selling services so no pay per click is needed.” Says Xtreme Dental Marketing and SEO, Ted Cantu.

The results have been very dramatic and have been posted on video. Dental offices have expanded their practices into different locations as a result of using this program. More importantly, Metro Detroit dental offices have cut down their traditional marketing spending down to 25% and have eliminated radio, television and billboard advertising. There has been more of a rush to get online and reach more people through search engines than ever before. That is what this program is designed to do.

To get more information log onto: http://www.xtremedentalmarketing.com or call 248-631-9211. Follow us on Twitter at http://twitter.com/ted_cantu

Real Dental Marketing Results - Nick Kizy of Sterling Dental Raves About Cantu

2011-04-10T00:06:00.002-04:00

We rushed to get this video out. And then we noticed that that window let in too much light, (groan) but we released it anyways..... because the results are just too fantastic.....

Thats Nick Kizy from Sterling Dental in Sterling Heights, ranting about our new SEO program for dentists. The numbers are impressive. This video is unrehearsed, (as you can tell) and we didn't even have a script..... Nick just opened his mouth and told us what was going on in his business and he doesn't lie. The results are incredible.

We have live case studies -- you can view them in front of a computer -- just call us directly and we can direct you to where to logon.

http://www.xtremedentalmarketing.com

Or call 248-631-9211

Real Michigan Dental Marketing Experts Come Clean

2011-04-09T23:53:00.003-04:00

Here is what we have been up to in Detroit. Yes, its very lonely in the D -- in fact, at times it seems as if we are the only people out there doing this level of work.

I have Nick Kizy from Sterling Dental in the house and we are talking about his recent results using our system. This is from the all new http://www.Xtremedentalmarketing.com site that is now live and active.

Dentists listen up, this one is for keeps. We are knocking out incredible ranking positions for our keyword choices and in the cities we serve. This is a template based SEO system that can work in any market, and in any niche.

There are open slots, we are currently taking orders as of March 1, 2011

Posted April 9, 2011, Ted Cantu Detroit MI

Ted Cantu - Rage Against The Media Machine

2011-02-24T08:20:00.002-05:00

Whew -- what a wind up....

EVEN IF YOUR NUMBER ONE - ITS NOT ENOUGHBeing number one on the search engines is still not enough. You need to understand the shift that is happening with our media. As more newspapers close and fold up the big dogs move in and in this case its the Yellow Pages....There are other traditional media sources too such as Val Pak and the list goes on. There is a fundamental flaw with all of these big groups and that is they do not understand the web or how to use it.

The web is becoming more crowded and keeping your page 1 status may not be enough to get a new customer. More businesses are turning to the web and it is going to get very congested.

There are two things you will want to keep in mind -- even though you are on page 1.

1. How Strong Are Your URL's?Even though you have high ranking positions that doesn't mean your on page PR,( page rank)is going to be very high. So by all means strengthen it. Create valuable links to it through social media. This is very time consuming of course but you should have someone creating value for your web pages out there. Google still counts page rank as an important factor.

2. Create links, backlinks, and authority links....Create links to your websites. Make sure that you are creating great PR, (press releases)-- a different kind of PR. You know that whole "PR" thing is very confusing. We use it freely throughout the SEO world but you get the idea. Create content that references your business on the web. I like press releases and I like to put my companies into major media sources such as CBS News Watch and so on....

** IF you can possibly arrange it this is the way to market your company. Eventually after you get enough page 1 positions you can stop with your pay per click if that is a concern of yours.

for more information for online search engine optimization go to:
http://www.1seomichigan.com

Ted Cantu - Big Companies Spy On Consumers During The Year

2010-12-06T08:40:00.002-05:00

WOW... is this really a problem?
I just saw a story on CNN last week that made me stand up and take notice. People are upset about how big box stores like Sears, Target and Old Navy are capturing peoples information about products and services? This means that these stores will be able to service them better and give people more of what they want.....

The tone of the news, (like most major media news) was pretty negative. But this is something that traditional advertisers have been trying to do for years. In fact, for the most part it is universally understood that this has been a pretty crappy approach to the problem. A lot of advertersing companies simply cannot get the job done. So the account is passed on to someone else....

Here is a case in point.... Burger King for example has been passed on to other advertisers. BK gets tired of the their new choice and fires the agency and goes to the next one. Sooner or later they run out of agencies. From there they start all over again. This has been going on for a while.....

** By the way the current choice is very creepy. It has never worked for me. The static horrifying face of an unanimated king doesn't work with me. The quarelling burger family in big foam rubber suits sort of appeals to me a bit better....

But you see what I mean....

IS SPYING ON YOUR CONSUMERS A BAD THING?When did being a Capitalist attract such a powerfully negative connotation in American culture? Being a ruthless capitalist is what made this country great. In fact, it is the REASON why we have become such a powerful nation. This is the reason why so many companies have succeeded......

This is how new products get made. This is how existing products get sold. There are limits I suppose on the kinds of products you buy and how they are tracked. But I do not view this as a problem. This is actually a solution to years, decades of really bad marketing.

Now everything is trackable.... That means less wasted spending on ads, television spots, websites and ideas that don't pull in revenue.

Is that really a problem?

Get more SEO search engine marketing info from the SOURCE - Ted Cantu SEO

Ted Cantu - LIVE INFORMERCIALS - W/ Zero Air Time Fees

2010-11-28T09:21:00.004-05:00

Doing the full gambit of an infomercial can be hazardous. There are deadlines, scripts, and a lot of investment capital that needs to be dumped into these things. There can be legal desputes along the way and a whole host of angel investors and other atrocities waiting for you.

Or you can do what we did.... and just wing it without a script and with no capital investors. That is the best way -- just do it yourself.....

See what I mean?

What we did here is absolutely brilliant. We didnt even bother to call up a script writer. No models. Nothing.

I just wanted to connect the guy who does this work with the people who need the service. No Yellow Pages. No Contacts. No air time fees and best of all no costly radio spots. Those things can get expensive.

Companies like Stay Dry Waterproofing are experts in waterproofing basements in Michigan and are in need of a lot of online promotion. There is a big opportunity here for home based service businesses that need to get the word out. The web is a great leveling tool that enables you to do just that and to reach many people in record time.

For more information on Stay Dry check them out:

http://www.staydrywaterproofing.comStayDry® Basement Waterproofing, the standard-bearer for quality basement waterproofing, mold solutions, crawspace experts and foundation repair throughout all of Michigan including Grand Rapids, Lansing, Kalamazoo, Battle Creek, Jackson, Ann Arbor, greater metro Detroit and the West Michigan Lake shore. We now also service Northern Indiana and Ohio including South Bend, Michigan City, Elkhart, LaGrange, and Angola as well as Bryan, Napoleon, and Toledo. Your search for a great basement waterproofing contractor is over!

Quotes from Ted Cantu:"I seriously think that getting a radio campaign or a billboard campaign is serious waste of money in todays Michigan economy! I'm being totally frank here about this. When you look at the conditions of what is available in todays market it is an absolute zoo. There are too many choices, too many television stations and everybody is impatient. Tools like the web enable a company to get in front of the right buyers."

Published Sunday, Nov. 28 at 9:31AM

Ted Cantu - Lists Keywords To Avoid In Real Estate Market

2010-11-28T09:17:00.004-05:00

To get the full list of SEO information I have for real estate keywords and other great ideas check me out on Active Rain.com. Just type in Ted Cantu and you will get to the Ted Cantu blog information page on AR.

Spam Triggers - Keywords To Avoid in SEO and Email (edit/delete)
Hey there !!! I know a lot of you contact your prospects by Email - there are a lot of keywords you will want to avoid. If you stick these kewwords in your email you can be pretty much sure that it will never reach its intended target....

Here are the ones pertaining to Mortgages:

mortgage-4-u
mortgage quotes

** But there is another area i want you to pay close attention to.

I was at a marketing workshop recently and ran into some Remax people who were using a lot of casino terminology in their campaign. They had flyers that illustrated slot machines and themes that related to Texas Hold Em, -- that sort of thing... and here are the words you should avoid related to casinos....

holdem
holdempoker
holdemsoftware
gambling
slot-machine
texas-holdem

Lot of words in this list that pertain to - Debt - too that you should be made aware of.

You can get the whole list here....
http://codex.wordpress.org/Spam_Words

** Obviously, the words that concerned me originally were ones that were centered around Mortgages. The reason why this intrigues me is because this never used to be considered a bad word until all of the scams that have been done in this industry. Many of these scams were performed right here in Michigan.

We lost a lot of agents because of this and many mortgage companies have folded. Many Michigan based professionals are in prison as a result of all of the fraud that was committed in the past 2 years. There are many more investigations pending.

Contact me direct!
248-631-9211

http://www.tedcantu.com
http://www.1searchengineoptimizationrealestate.org

Ted Cantu Is Full Of Truth - Part 2

2010-11-20T07:15:00.002-05:00

Take a good look at this video -- it got 15,000 hits and counting. It took pennies to make, no script, no actors, no special effects....

In fact, the product is its own special effect and it performs brilliantly in front of the camera. It was by chance that the presenter of this video was wearing a black shirt. He holds the dark hair color sample in front of his shirt and gives it a good swish and voila.... the color disappears.

Compared to my auto guys this video really did the job. When I looked at my automotive companies their videos were still getting zero views. How is this happening consistently? The answer is very simple....

The reason why is because you do not have to go for Hollywood type effects with your video on the web. In fact, it is much better if you don't. This is the kind of thing that really kills belief in your viewer. What people are looking for most on the web is realism and beleivability. That is the most important thing I can tell you.

Go for realism because realism sells.

coincidently, commercial television gets it and creates reality shows left and right. MTV has been doing this for a while to the point where it doesn't even show music anymore. People complaining to eachother on television sells. People trying to achieve a goal on television sells. This is a far cry from where television was a few years back in the 80's with over the top budgets like THE A TEAM, and TJ HOOKER....

Fat people sweating it out on the tube trying to lose weight -- thats whats hot. College kids complaining to each other in a house they cannot afford -- thats what sells.

Web video is the same way. Go for the realism......

Now try to explain this at your next middle management meeting.....

Ted Cantu IS SEO SEARCH ENGINE OPTIMIZATION, works in Detroit, Chicago and NYC.

Ted Cantu Is Full Of Truth......

2010-11-20T00:49:00.003-05:00

Funny what can happen in just a years time. A year ago we were getting slammed for some pretty ridiculous things. The problem started when I started attacking conventional thinking in regards to advertising. It seems that a lot of us out there are mentally married to expensive advertising, pay per click, yellow pages and some other costly things....

TELEVISION VS WEB VIDEO
The comment I made about television was the one that really set the automotive industry off their rocker. The idea here is that graphics need to look dynamic, filled with rapid edits, and come off like a Hollywood commercial. We took the opposite spin on this and created hand held shots, used cheap HD cameras, and did some green screen composite shots and mocked television informercials. Yes, it was decidedly low budget but it served a purpose.

The videos that we shot for the web did everything the automotive companies didn't do. As a result we acheived 47,000 views for some of our clips and that was just on YouTube alone. My automotive companies did not fare as well. They pulled a dismal 80+ views and so it goes.....

We did a lot of other changes too in our company recently. We no longer feature models in our clips. Again, we tested this out and found out that the consumers who watch our video clips are looking for the guy next door. They do not crave Hollywood they are just looking for someone who is honest and believable.

Web video is different than television on many levels. Television has certain standards that the advertisers live to stand up to. Web video has no pretentions and is open to experimentation, off the cuff comedy, and spontaneity. It also offers a chance to communicate on a soul level than with television commercial culture.

IMPORTANT KEY POINTS TO REMEMBER
YouTube has expanded their time limit on the videos you upload. They will now accept videos that are 15 minutes in length. Keep in mind that this is in top shelf HD.

Ted Cantu Is Not Only RIght and Ethical, He's A Damn Good SEO

2010-11-06T09:02:00.004-04:00

"IM BACK, BIGGER THAN LIFE, AND TWICE AS UGLY !!"
You know the last few months have been pretty hysterical. Living in Metro Detroit one doesn't have the luxury of being a total putz. You really cannot hide here and expect to make decent money. First of all, our entire media framework has collapsed into rubble and our newspapers are on life support or out of business. There is nowhere to advertise.....

If you want to get the word out about your business you have two choices.... pay through the nose for pay per click, or take up religion. The religion option in Metro Detroit is a little over done, but many people opt for that solution.

I like to take on the search engines head on with SEO and face any or all rejection that comes with it. That way you can find find out just how good you are. This is something that a lot of companies are not willing to do. So many of them shrivel up and hide out and pray for another answer.

Search engine optimization will do more than keep your doctors office lights on - it will also keep you in business.

THE ONLINE MARKETING GURUS FALL APART IN 2010Going through the Rip Off Report recently was quite a shock, all of our old heroes of -- not so long ago -- have ended up in this garbage heap called, Rip Off Report. There are stories in there about the illusive Stephen Pierce, Jeff Paul, Matt, (the ex savior) Bacak, and of course Don Lapree. I actually fell asleep during one of Matt Bacaks presentations a few years ago. Some of these guys have really challenged the state and have found themselves in multi million dollar lawsuits and I find this interesting for several reasons.

Now before you jump all over these guys get something straight. These guys made a lot of money. Jeff Paul claimed that after he tried a few of Dan Kennedys techniques he actually pulled 30 million dollars in sales. I don't really know how accurate this can be but that is what he claimed on one of his tapes. A lot of what you find in his kit is some fairly decent information. It is watered down Dan Kennedy for the most part and that kit will only make sense to you if you have studied marketing for a long period of time. I had to order the thing twice in a two year period to see if any changes had been made to it and if it still made any sense to me.

The truth about these guys is that they did make a lot of money and because of it have slacked in customer service. This ranges from basic things like not answering the phone when things go sour to flat out hiding from their customers. Gary Halbert actually went to prison for stealing from his customers. The conduct of these individuals is pretty ridiculous. You will read reports of these guys taking as much as $50 grand off of their customers and not supplying any value.... heinous.

Im disappointed with these guys because I studied through them and learned a great deal about marketing through them. Well, most of them, that is... I have studied and learned a great deal from the ones who didn't rip me off. Some of them have ripped me off and I talk about that in this blog....

2011 - And Why Marketing MattersA few years ago marketing did not matter. We had graphic design and MTV. Those two things actually stood for something and we weren't bombarded with so much web stuff. People lost their jobs and then decided that marketing was the way to go. The truth is there are a lot of shitty marketers out there who should flat out quit the business and stop embarrasing all the rest of us. Just because you lost your job at GM doesn't mean you should be a marketer. All it means is that you should go out and get another job, somewhere else.

There is a need for good marketers however, especially now -- when traditional media is falling apart including newspapers and Yellow Pages. Online marketing makes the most sense to me as our country caves in and we lose our economic sensibilities to things like outsourcing.

To add more trauma to our economy comes MLM's and franchising. These rigid spinsters add all sorts of unnecessary rules and regulations to inflate their stuffed shirts and fractured thinking. They go out of their way to install fear, order, and limited profitability to the denizens they enslave. Most of these people, and I include mortgage, real estate and insurance in this group, need marketing the most as their industries are impacted by things out of their control -- such as big branding, and third party competition.

With so many rules and regulations as a Nation we have lost our basic liberties and freedoms. As for companies and industries out there in America who still have a choice on where to spend their marketing dollar I say that dollar is best invested in smart online makreting.

Just recently we are helping out these industries

Detroit Party Bus
Party Bus Detroit
GIA Certified Diamonds Michigan
Tag Heuer Watches Michigan

Putting these guys on Google, Yahoo and Bing not only keeps our economy alive in Michigan but also ensures longevity. This comes at a time in our day and age where many businesses in Troy, Michigan have vacated their storefronts.

Middle management is not the answer. Get up and do something to save your
dental practices, medical offices, and places of business.

Ted Cantu works out of Detroit, Motor City... not METRO DETROIT... but DETROIT.... and stands up for the State of Michigan

Sales, Making Money in 2011, and God

2010-11-05T01:00:00.001-04:00

Oh boy,

You want to hear something really interesting - here goes. You will not find this in a marketing book.... well.... maybe my marketing book, because I have the cajones to actually write about it in great detail......

Here is a sample from my upcoming book....
================================================================
CHAPTER 1
ARMIES Of FEAR: and how to avoid them…This next part about the selling process is going to alienate some of you. There was a really interesting article in USA Today this morning concerning the notion of God. There are 4 basic views about how Americans view God according to this study which involved 1600 people. The results were quite interesting and I am going to share them with you.

The views of God not only broke down into four distinct groups. But the numbers of those views were close around 25% each. Americans believe in a “Distant God” which is where our inhumanity to our fellow men is a result of an independent decision and is not a result of God getting angry with us by delivering an act of punishment. Just as a storm is a storm or a tornado is a tornado a Distant God does not judge the people directly with acts of unspeakable violence. People who believe in a Distant God came in at 24%.

This study gets a little more involving as you can imagine. There are those who believe that God hands out torture and violence like an angry person. This is a way of making God more human and judgmental. The Authorative God hands out punishment unless you make things right with him. Surprisingly, 28% of the people polled believe in this type of Supreme Being. As of right now there are people in America who believe that we, as a nation, need to get their act straight so we can become the top world leader again. This type of thinking will explain a lot about money and we will cover that in the next few pages.

The Benevolent God cries at war, and is happy for us as we spread and joy and love. It is a human type of thinking God. According to this survey 22% believe in this type of ultimate being. It is a cosmic force of good that cares for all living things. It is a thinking individual that cares and is always around when you call upon him.

The Critical God is one that is based in poor thinking. The examples they give go as follow, “I may be poor on earth now but will be rewarded with many mansions.”. “I may not have any decent cars now but when I die I will be blessed with solid gold chariots” and the list goes on and on. There were 24% of people who believed in this type of God.

Now 5% did not believe in any form of God . You can find this study in USA Today, on the date 10/7/2010. It is worth picking up and reviewing it. You can also find this study online. It describes some very limiting beliefs about God in general. Keep in mind that other studies revealed that there were at least 22 other types of God out there. There is the popular version of God served up by Michigan author, Wayne Dyer, who views God as an impersonal all giving Universal source of blessings. This particular God doesn’t condemn, he doesn’t judge you and will not send you to the horrors of Hell.

Now, it gets more interesting because Dyer is part of the new alternative thinking group. His teachings are unique in the sense that his belief is that Hell is a temporary condition. This is a popular Kabbalistic belief too based in Judaism. This is a holistic belief that is embraced by a lot of overnight gurus that serve their talents in the form of business coach, life coaches, and spiritual coaches. Keep in mind that even as little as 10 years ago we did not have an over abundance of these sorts infiltrating the marketplace. They sort of arrived at their calling as thousands found themselves unemployable in the new economy.
Faith is a big money making business. Money has a lot to do with God in this case because they are intertwined so closely in this current thought.

Now it is going to get interesting. Notice how many people in this survey believe that God is a human type of life form that doles out favors, asserts guilt and blame and dishes out contempt. There is another view from people where they are easy to give up on their dreams. They will be wiped out on the face of existence and then opt for some riches to appear in the afterlife. When you think about how poor people are in this country with bankruptcy and debt I cannot help but think about their views of God. This is a very loaded subject.

Do you think that maybe with this poor opinion of God would have anything to do with the poor performers in your sales group? Would it explain the number of people who are unqualified to buy from you? Would this also explain poverty enhanced thinking? Are these concepts of God to blame for people who don’t go after their dreams?

Buying Airtime Is An Expensive Alternative

2010-09-27T18:10:00.002-04:00

There was a time when I had a radio show in Detroit. I had to get sponsors and it was a miserable experience. I had about ten listeners and it was the same ten people who would call me week after week. Before podcasting and web video it was the only way to get the message out about your business. That meant that you would have to shell out a fortune every week to get anyone to notice you.

Recently that has all changed. Youtube has gone through some major changes. You can now upload up to 15 minutes of video at a time. That video can be uploaded straight from your camera and you no longer have to worry about crunching it down. You can actually upload HD video up to 2GB at a time.

CHEAPER THAN BROADCASTING
The aethestics of web video work differently than television. First of all you do not have to apply Hollywood production values. Also you do not have to worry about hiring a script writer or using models. I have done both of those things at one time while producing web video.... It is not necessary.

In fact, the more homeade something looks the more viewers you are going to have. When you use the web you will not have to worry about buying any media airtime. This means you will not have to deal with broadcasting fees. You are using free bandwidth from the Youtube.com servers.

The only costs you have associated with video is producing the video yourself and doing any type of editing. Time, is the biggest cost of doing web video. in the days to come I think you will be better served if you use web media when it comes to promoting your company. Traditional media is always going to be expensive and time consuming.

Think about the kind of people who look at your tagged video content. These are people are in a sense pre-sold on what you can provide. This is a more attentive audience than radio or television.

Ted Cantu Redefines How We Do Business On The Web !!

2010-09-21T00:42:00.002-04:00

IM STILL UNEMPLOYED !! THANK YOU DETROIT - I MEAN THAT, THANK YOU THANK YOU!!

I am a man of thanks. I cannot tell you grateful I am to be living in such rural conditions because its toughened me up. Its made me climb the walls and find a sensible answer to all of this unemployment and madness.

Its caused me to create a kick ass real estate SEO marketing course. I am selling this mindbomb to real estate agents all across this great nation. I am teaching these agents the ABC's of REBEL MARKETING. We are throwing out all of the old rules and attacking the web with great vigor!

The results are amazing. We are getting our sites ranked in 6 days into tight markets. Creating traffic systems that blow the competition to pieces. The list goes on and on... Detroit.... what can I say. I used to be angry about all of this but these days I couldn't be happier.

Now I get to spend more time with my baby boy.

I am truly grateful......

Check out the stuff we did at Kawasaki....
http://www.1seomichigan.com

Check out the stuff we did for our real estate clients....
Http://www.1searchengineoptimizationrealestate.org

Now we are going to be taking on even more intense online environments....

PS... real estate agents - embrace me -- our time has come!!!
Lets make a fortune together

Beautiful, Spiritual, Web 2.0 Savvy --- and Its Going To Cost You 100k Per Year To Hire Me

2010-09-20T13:34:00.002-04:00

STOP ME BEFORE I SAY SOMETHING OUTRAGEOUS......

Im sick of these spiritual people crawling out of the woodwork spouting the Laws of Attraction. These people look like models and obviously cant land the gig!

So they are becoming marketers.

Lucky Us !! I have seen some of these women border on grand larceny and charge as much as 100K per client per year. I ask men, what do you get for that kind of money....? Do you learn how to Tweet? Do you learn how to get a traffic system? Please tell me you get a little bit of SEO.

NOPE.

You get ZILCHO.

You get perfect teeth, and some gibberish about the Laws of Attraction and how to be nice to people.... for a hundred grand.

You're better off buying a low grade racehorse. Good luck getting your moneys worth back. We are living in the age of high ROI. People are losing their homes, they are no jobs -- and now we are being bombarded with these miserable failures.

Still, I have to give them some credit. They aren't posing for mens magazines. Apparently, ripping off the Universe pays better. But it is appalling to see so many of these floozies flaunt the almighty dollar with some peppered philosophies on high end spirituality.

At least I studied Judaism, Hinduism, and Kabbalah. I have studied Kundalini too for the last 6 years. I come from a place from knowing. I never felt the urge to take my shirt off and offer an intergalactic stud service for the disempowered.

People are nuts.

Pick up a book. Learn how to sell something. But I would think twice before I would fork over a hundred grand to any one of these runway con artists.

I saw some of their courses and I was shocked and outraged and what you get. There is one person, who shall remain nameless who has about 20 DVDs - without an ounce of worth to any of them.... We are talking about Kingergarten principals here.

Wealth attraction? Don't make me vomit.

I will.... I will seriously vomit.

Napoleon Hill - THE LAWS OF SUCCESS -- BACK IN PRINT

2010-09-05T11:57:00.001-04:00

Im going to write about the new re-release of NAPOLEON HILL'S - LAWS OF SUCCESS -- its back in print in its original form -- a first since 1925. There were only 100 original printings of the first edition -- according to legend. But recently there has been a demand to see the entire - original printing. It is now available through late night television.

Listen to what it says about the buyer - seller relationship.....

""It is the personalities back of a business which determine the measure of success the business will enjoy. Modify those personalities so they are more pleasing and more attractive to the patrons of the business and the business will thrive.

In any of the great cities of the United States one may purchase merchandise of similar nature and price in scores of stores, yet you will find there is always one outstanding store which does more business than any of the others, and the reason for this is that back of that store is a man, or men, who has attended to the personalities of those who come in contact with the public.

People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise."

This really pertains to our game -- selling real estate. People do buy into the seller, so personality is very important -- or just AS important, as the property you are selling.

Interesting stuff.....

Ted Cantu posted this on Sept 4 2010 - at 11:58PM - is the author of two books, works out of Metro Detroit

Stephen Pierce Scam - UPDATE

2010-09-05T11:37:00.002-04:00

** I was contacted by Stephen Pierces posse
and was informed that everything on the web was one big misunderstanding. This woman also informed me that, just about everything on the web related to Pierces legal problems, court dates and scam accusations were the result of a bad day.

I guess.
===========================================================================
So for your enjoyment, and theirs. I am posting this.
You can find this at:
http://www.cftc.gov/opa/enf03/opa4739-03.htm
Note - that it is a government site.

** No wonder why this guy fled Ann Arbor, MI

Release: 4739-03 (CFTC Docket No. 02-15)
For Release: January 21, 2003

MICHIGAN RESIDENT STEPHEN PIERCE SETTLES CFTC ACTION CHARGING INTERNET FRAUD VIOLATIONS

CFTC Order Requires Pierce To Pay A Civil Monetary Penalty and Comply with Undertakings

WASHINGTON, D.C. – The U.S. Commodity Futures Trading Commission (CFTC) announced today the issuance of an order settling an administrative proceeding against Stephen Pierce of Ann Arbor, Michigan.

The CFTC order, entered on January 21, 2003, finds that, from approximately March 2000 through July 2002, Pierce, a registered commodity trading advisor (CTA), sold subscriptions to his futures trading recommendation services through various internet websites.

The order finds that Pierce touted his trading record and failed to disclose that it was based on hypothetical or simulated trading and not actual performance. Further, the websites overstated the profit potential for Pierce’s trading recommendation services and understated the risk of loss. Finally, as a registered CTA who acted as such, Pierce was required to keep certain books and records, including client or subscriber information. The CFTC order finds that he failed to keep such records. The CFTC order arises out of an administrative complaint filed against Pierce on July 30, 2002 (see CFTC News Release 4683, July 30, 2002).

Without admitting or denying the findings in the CFTC order, Pierce consented to the entry of the order finding that he violated anti-fraud provisions of the Commodity Exchange Act, CFTC regulations requiring prescribed cautionary language when presenting simulated or hypothetical trading results, and CFTC recordkeeping requirements.

Specifically, the CFTC order:

finds that Pierce violated the Commodity Exchange Act and the CFTC regulations as charged in the complaint;
directs him to cease and desist from such further violations;
imposes a civil monetary penalty of $25,000; and
directs him to comply with specified undertakings regarding representations made on his internet websites.
The following Division of Enforcement staff are responsible for the case: Rosemary Hollinger, Scott R. Williamson, Robert J. Greenwald, Mark H. Bretscher, and Joy H. McCormack.

A copy of the CFTC order can be found at www.cftc.gov.

Media Enforcement Contact:
Rosemary Hollinger
Associate Director
Chicago Regional Counsel
CFTC Division of Enforcement
(312) 596-0520

# # #

Stephen Pierce: Fall From Grace

2010-08-15T23:28:00.000-04:00

HOLY CANNOLI... !!

I must have been living under a rock, (or been cooped up in my studio too long) I had no idea what took place recently with Stephen Pierce, the Internet Gurus of the 2000's. This guy was the internet darling just a few years ago. He was REALLY BIG when I moved back from New york to Michigan. This guy was all you ever heard about....... he was a web traffic expert.... that was his deal.

Then, he disappeared. He stole $90 bucks off me and never delivered his product.

This is the funny thing. Because of him I went off on this wild trek to find out how the Internet really worked. Thats how I got into SEO and blogging and other forms of internet marketing including video. I was upset that I never got his traffic material because at the time... it sounded quite good. I ended up working with the late Corey Rudl and later.... Derek Ghel from Canada... and they set me straight.

I finally became a certified SEO in 2007. Then I attacked the PR end of things and was getting lots of attention on USA Today, CBS, USA Today, ABC, and NBC. Then I got tangled up with Wall Street Hour, NPR, and Dbusiness.... I got lost in my own success. I just kept hammering out great press releases and watching them get included on major media sites... and delivering strong SEO campaigns for my clients. I emerged into 50+ industries... .including.... reverse mortgages.

Somehow, even without the help of Stephen Pierce.... I got good. I forgot about the guys I approached for help you know what I mean? I lost track of the days when I used to sign up for late night internet help from guys like Pierce, Don Lapree, and the make money in your underware guy... the notorious Jeff Paul. I ditched all the gimmicky stuff... and I must of mentally blocked it all out. THose were really negative days for me and I lost a small fortune, wasted time and was totally frustrated.

I got good with this Internet marketing stuff -- ON MY OWN... I got better mentors too, from the UK, and Austrialia....

SO WHAT HAPPEND TO STEPHEN PIERCE

He used to put on these huge events called.... The Main Event or something... it was a big deal. I have no idea where he used to throw these. I met a few people that live in Ann Arbor that actually attended his workshops. He had stopped doing them by 2002 when I moved to Michigan. I was trying to track them down because I was curious and somewhat desperate at that time.

Here is what happend. Pierce, was ripping off people with his offers on the web. He was taken to court. Then I read that he partnered up with Anthony Robbins. They were doing these 8 grand seminars a few years back. Robbins ended up suing this guy. You can read about it online. There are extensive accusations on the web that go back at least three pages deep. Its quite disturbing.

I am shocked that this guy went down as big as he did. I am a little more intrigued that his stuff did not work. As far as web traffic goes it is not like a switch. You cannot just turn on tons of web traffic to your site. I know that is the common myth and that is a dangerous one to fool around with. Its a common misconception that can set you up for disappointment.

I think web traffic is a calculated game. You have to plant things in the right areas on the web. And I think there are no guarantees. Even if you have top placement there is no guarantee that the people who come to your sites are going to stick around. Thats why I always stress the importance of checking out your bounce rates to see if people are really looking at your content.... and how long they are looking at it. These are important things. Also, are you submitting articles that people are going to actually read? Do you have links on them that point back to your websites?

Man.... its 2010.... and I know all of this stuff now... for real.

Im the real deal !

It feels good to say that ---

Now, there are some sites out there with this guys name on them. Be careful before you out your credit card information. This is a very interesting case to follow on the web. It got some high profile reviews on TMZ and to think.... it all started right down the street from where I live.... it happend in Ann Arbor, and I used to live there as a kid.

Amazing.

Has Google Stepped Over The Line?

2010-08-13T20:06:00.003-04:00

In regards to privacy... some people have had it with Google.....
And to some extent.... they should be upset.... Here is the latest....

The Google Wave That Crashed

19 by MG Siegler on Aug 10, 2010
When I first heard the news that Google Wave was dead last week, I was surprised. I wasn’t surprised because it was a thriving, successful product (obviously, it wasn’t). I was surprised because of the gushing I heard about it from within Google leading up to and immediately following its introduction. To hear them tell it, this was the future. So I was obviously surprised that they only gave the “future” one year to prove itself. And that’s being generous.

Obviously, I knew part of that gushing was the same bullshit hype and marketing that any company applies to any new product. But it really did seem as if some key executives — everyone from Vic Gundotra to Sergey Brin — were genuinely excited about Wave. And rightfully so. As I wrote at the time, it was ambitious as hell.

But my full quote on it, as remembered by Business Insider last week, is more fitting:

It’s ambitious as hell — which we love — but that also leaves it open to the possibility of it falling on its face. But that’s how great products are born.

Obviously, Wave ended up falling on its face. It crashed, as it were. No great product was born.

But I’m getting the nagging feeling that it crashed because Google just didn’t handle it properly. Was it hard to understand? Yes. But so what — so is email when you really stop to think about it. Did it solve a problem? No. But so what — neither does Twitter.

I think Wave is simply a case where Google’s get-it-out-there-early mentality failed. Because the product was somewhat complex and Google itself didn’t know what to do with it, or how to pitch it, it flopped. It really is that simple.

In my view (obviously, with the benefit of hindsight), Wave should have been an experimental productivity tool that was wrapped into Google Docs. It should not have been billed as some sort of next generation communication tool for the masses. At least not at first.

Or, if Google really wanted to try and shove it in peoples’ faces in that way, they should have done what they did with Buzz, and crammed it into Gmail.

Read the rest of this original article here....
http://techcrunch.com/2010/08/10/google-wave-death/

Posted by Ted Cantu, and icantu media

PR4 Rank Rising: In Just 4 Weeks

2010-08-13T00:25:00.005-04:00

UPSETTING THE HERD COMES NATURAL TO ME

A few years back I made a ton of enemies. I upset the herd. I was asked for my humble opinion about web marketing and I gave it and all hell broke loose. I am used to this sort of thing from time to time. I've rocked the boat in MLM groups like Market America and have had threatening letters sent to my house by ex-defunct uber alles web leader - Steve Sawyer and his ilk. Sawyer was later cut loose by the parent company and was denied wages and he later sued Market America.

I didn't have to lift a finger -- All I had to do was sit back and watch it all unfold. Sometimes, life is beautiful.

This was back in 2007. What had outraged Mr. Sawyer and JR Riddenger was that I had figured out how to use search engine technology. I actually was cleared of any wrong doing. You see, other members of the Market America group were contacting me and asking me how to become popular online as well.

Once I was cleared of all "criminal" yes... I said criminal... charges I was allowed to continue to sell their crappy products unharmed. After I was cleared I said thank you... and then gave them a big F.U. letter and walked out, three days after I was cleared and never looked back.

In spite of threats of future endeavors I became a certified SEO. As far as I know, this is within my legal rights. This is still America, the last time I checked.

CANTU STRIKES AGAIN.....

Recently, I was thrown out of the popular NING Automotive group -- well sort of. I was defending some basic SEO tactics and was attacked by a bunch of flat footed showroom flunkies turned SEO "experts". These over night academics were appalled by my frankness... and careful study. I pointed out several flaws with their approach in a conservative tone. This was met with bile and spit.

My comments were quickly taken down off of the message boards. I then asked to be removed from the group. But alas, they just cannot seem to live and exist without my SEO manliness. I am still on their roster to this day.

I have several examples of this as I continue through my online marketing journey. I am not sure to take this as a compliment or as an insult. I have been attacked, stabbed in the back by other organizations as well.... GKIC Kennedy comes to mind. But I continue to shoot my mouth off and help companies get on page one.

What you are supposed to do is drop everything and purchase the new $3,800 a month coaching program from the SEO flavor of the month gurus instead of listening to reason. You are supposed to drop two payments of $7,500 each for crap that does not work and many people do but I am here to tell you something from the world of real experience.....

I expect more hate mail from CBS radio and all the others for what I am about to share with you. But once again, this is my own real world experience and it is going to run counter to everything else you hear in the current.... popular.... search engine optimization realm.

And no, I am not talking about, (or even defending) social media.....

THE UNCOMMON PR4 RESULT --- IN JUST 6 WEEKS

Now, with a past like that I am about to upset all of my "friends" out there once again with some new stuff. I promise to not disappoint.

I grabbed a domain name recently and created a simple 5 page site. The speed of this process is the most important part of the story. I did not plan. I did not sweat the small stuff. I did not even do a soft launch or a pre launch or throw a party. I just bought a domain and threw together a site and then published it.

Thats upsetting... hell, its downright..... offensive... to somebody.

You have to read the stuff people send me to understand the sheer comedic idiocy of it all. I do not plan stuff out to death. I make money. I never apologize for that. I just do it. I make money, I create sites, thats what I do. I sell.

The site was aimed at a niche market. I did not want to overthink it. I got enough to worry about with my marketing and clients sites. All I want to do is create an impact in my niche and do it quick. You see I never know what the search engines are going to pick up right away or what pages they are even going to index. Thats important to remember because BING reads pages a bit differently and they will grab what appears to be random stuff. Bing never has your content in order. In short, they rarely grab the index page off of your site. It will grab a page that sits deep in your root directory.

Yahoo will grab your site in about 6 days if you get the right kind of domain. I train companies how to purchase domains so this can speed up the process. I will only share that with my clients..... But lets focus on the main part of the conversation.....

Another thing I want to stress here is sitemaps. I recently had a conversation with some SEO experts and they were very cocky about it. You only need one style they said.... HTML... NO KIDDING !!!! But there are three other styles out there now... TEXT, ROR, AND XML... Don't be a dope... you should use all 4 styles....

WHY?

Because in just 6 days in combination with full site optimization I was able to jump over 30 million competing web pages and land on page 1 of Yahoo and Google. I was also able to create three other sites and completely corner a market and get the phones ringing..... Thats kind of important if you want to stay in business. Especially in todays economy.

Its life or death.... Sorry if that offends people. But this game of search engine optimization is designed only for the players. Only 15% of all websites are even archived to begin with. MLM guys never want to admit that, and either do real estate or insurance guys.... But face it... If you know what I know it would cut down all the stress and alcoholism in those industries.... so get intelligent, and pretty please... with sugar on top... put all four sitemaps in your websites.

There is an added touch of two things concerning..... authority sites and press releases but this is the point.... My site, the one I built in one day.... reached page 1 of Google with nothing less than PR4 ranking. Yes, its making money, and people know me but that is exactly the point.

The smartest guy in the room always makes the bigwigs nervous. Someimes jealousy ensues and people get fired. People make threats.... I was told after leaving Market America that I would be watched very closely. That wasn't out of friendship. I was warned....

Well boys, I hope you are watching.

Its 2010. Maybe you will learn something.

From your master.

Ted Cantu hates MLM companies world wide - and sleeps at night with a peaceful conscious and helps 50+ industries to the top of the search engines. He is a published author on Amazon, and continues to stun the conformed.

WARNING: Do Not Forsake The One Thing That Makes Your Brand !!

2010-07-24T22:18:00.003-04:00

LESS NEVER FORGET THE PEPPER BAR !!

I never knew what a pepper bar was before I saw this commercial. I never knew I needed one. But I was sure glad to have encountered one once I found it. This makes all the difference between a great sub and a mediocre one. I took this advice from a couple of singing dust balls and this introduced me to Quiznos. Apparently, it introduced a lot of people to this amazing food chain. I saw this on Comedy Central and I was intrigued.... and I started to go.

This was actually before the Great Recession and I was paying full price for these sandwhiches. Quiznos did not have the discount menu that offer today. And the pepper bar was actually spectacular. It was chock full of pepper rings, creamy horseradish sauce, honey mustard, pepperoncini, and jalepenos. The best though was this thing called, Batch Sauce... it set the entire toasted sandwhich over the edge. I haven't stepped foot into a Subway in years since I experienced this toasty goodness.

QUIZNOS HITS BIG -- THE PEOPLE TOOK NOTICE
I was stunned to hear that my East Coast friends had never heard of this sub giant. With so many local sub shops in the E.C. it would be hard for a chain like this to make much of an impact.

Meanwhile back in the Midwest the population is filled with these Quiznos sub shops. Its like an infestation. I'm not saying that in a bad way but it was really amazing how quickly it grew. As the popularity grew the chain yanked the dust mite commercial and got a little more serious with the brand. I took notice of this too and was somewhat taken aback.

Then something odd happened. Little by little Quiznos franchisees started to fizzle out of certain neighborhoods. And the ones that did survive did not always comply to the franchises wishes. The free X-Box games were suddenly dismantled. The free internet screens were turned off. And worse.... the one thing that made them famous in the first place... the holy of holies... the famed PEPPER BAR .... WAS STRIPPED CLEAN, WIPED DOWN, AND EMPTIED. The glorious stand with its green countertop and multi-holed service station is vacant, abandoned and unloved.

You have to go up to the sandwhich artists and plead for them to give you one little bucket of Batch sauce or peppers. They charge you extra for it of course but they missed the point. This was the star attraction. And now it is completely left out of the Quiznos sandwhich equation.

They forgot the thing that made their brand unique in the first place. Without all the little extras its just not the same stellar experience. Its not Subways of course. But it is NOT the same experience.

This is something that we must remember as we build our brands. That is to NOT kill the uniqueness that made us so incredible in the first place. We have to remember to not destroy the one thing that is going to set us apart from all the others out there.

Ted Cantu coaches companies on how to brand themselves on the web with SEO, viral marketing, and sales copy. Cantu lives in Metro Detroit.

SEO Sales Copy Software - Just Add Words

2010-07-08T14:05:00.002-04:00

IS THERE REALLY A GREAT - DO IT FOR YOU - SEO SALES COPY SOFTWARE OUT THERE?

I used to believe that there was a, "Do It For Your" over the counter software you could buy for sales copy. I held onto that myth for quite some time. I used to really want to believe that. But as the years grew by and I grew with my marketing and business these tools seemed small to me. After awhile I stopped paying close attention to what they could do.

There was a few that made me stop and turn my head like, Do It For You Sales Letters by Yanik Silver. That was where I first started to poke around. I ordered it and was somewhat fascinated with the idea of getting my solutions figured out for me. I printed out some of these letters and started to sell with them initially. But I did not hit that magic "spark reaction" that I got as when I started to use my own sales copy years later.

Then there was a sales copy software from Brett McFall called Burpies which really got my attention. I actually used that one and liked it. I was creating solid 7 step sales letters off of it and these letters were pre-formated for the web and even gave me an HTML template that I could modify. I thought this was pretty impressive.

The Quest Continued For An Amazing 5 Years....

Along the way I found a program from the Internet Marketing Center that allowed you to put in your keywords and phrases into it and voila... you would get a sales letter! The program turned out to be somewhat low in demand. The only way you could get it was to order some of their larger Internet marketing packages then they would throw it in.... So to get to this puny $299 software I would have to invest somewhere in the 8 grand range.... Hmmm..... sorry guys.....

I decided to learn how to do it myself.....

But where could I start? This seemed to be a daunting task. The idea of getting into the field of copywriting was overwhelming and dark and there was no torch to lead the way. I had absolutely no idea of what I was getting myself into.

Where would I start? How could something going? And who would help me when I get stuck?

I started buying anything I could get my hands on about copywriting from Ebay of all places. There was some gems there to an extent and it was certainly cheap. I hauled in a lot of junk too but you have to start somewhere. Many of these courses I still have today.

INTERESTING NOTE: The Dan Kennedy Copywriting material I bought here was very interesting because I now think that it was bootlegged material. After going through this trauma I realize now that who ever created these recordings used a tape player because I picked up a lot of air conditioning sounds, lighting sounds and other high pitched frequencies that blurs out the voices at times. All in all I was able to pull some things out of these recordings and it led to other discoveries.

The Kings Bookstore in Detroit, Michigan
This place is a hidden gem when it comes to old books. Although it is hardley hidden. You will drive smack into it if you are coming off of M10. Its the big blue warehouse with a big brick exterior. It has the words KINGS BOOK STORE written right on it so you cannot miss it. You will need to either crawl up the stairs, (there is no air in the stairway) or travel up the creepy freight elevator to get to the advertising section. Once you get to the third floor you will find out of print advertising books that contain samples of some of the best copywriting ever done in the last 100 years.

I purchsed a lot of books from this place and I can say that was the basis of my education. I spent a good $200 here and got a lot more meat from here than from other places. Then, you have to hear this, I picked up this one book for $2 bucks and it was a simple guidebook to write effective sales copy. It was handed out to U.S. troops during WWII should they ever want to pursue a career in the field. I was astounded with this book. There was a time when sales copy was alive and well respected as a field of earning a living in this country.

The other thing I found was peculiar was that this was a well written book. In fact, it is much better than the many books I had purchased in my quest of learning direct response marketing. It was a bit more technical but it clearly laid out the foundations on how to write effective copy. I have not seen many of these out there so I assume these are hard to find.

As far as ads go. I liked the ones I found in old Popular Mechanics issues from the 50's. These are incredible ads and are worth studying. They will cost you $5 bucks an issue but you need to pick up a couple of these and just start studying the ad copy and the mechanics of what it takes to get solid communication across.

** To sum things up I never did find the Golden Goose - a sales copy software that did everything for me -- I ended up doing a lot of this hard work myself. This has been adventatgeous for me becaus I have been able to test what I do and get in front of the right people. Here is the important thing. My sales copy has been tested and I now have sales letters that work and continue to get response from my clients. As a result of learning how to write my own sales copy I have a solid control on what is going to work for my business. Some of my control pieces have an 87% response rate on them.... that is to say I can close with them 87% of the time.

This is a skill worth having.

Ted Cantu writes sales copy for seo campaigns, internet marketing campaigns and runs a video studio out of Farmington Hills, Michigan

What To Do At Your Next Networking Event....

2010-07-02T15:41:00.004-04:00

HERE IS MY ADVICE.....

Don't go. I used to get calls to go to the next BIG networking event and it would always be full of people who couldn't sell. They would shove their business card in your hand and ask you to buy their product. There would be a lunch and a pep talk about staying positive and then you would get the boot.

Terrible. That is terrible advice. And the experience isn't so hot either. Warm meal aside you need a better tactic than that!

"WHY WOULD HE SAY SUCH A BAD THING ABOUT NETWORKING...?"

I grew up in the media circles my whole life. If I wasn't in an art room of some sort I was in media studio. In my 20's this continued with the first five waves of multimedia, then it was called Interactive... and now... in this post dot com world its simply called marketing, (which can be a very vague term). Along with this hoopla came showgirls, (yes, I am serious) and midgets for some reason, however, they prefer to be called dwarfs. We would have media parties and this is what would show up... it was like a circus.

Sometimes in Chicago, we would throw these networking events on top of a microbrewery of all things. Imagine, media people with bad weatherman haircuts, hot babes in sequin body suits and dwarfs, rock star wannabees and me. All hanging out getting loose on top notch swill pulling out our business cards to eachother. There was one guy in particular who went by the name of "Baby Man". That was his gig. He would do baby voices for radio commercials in Chicago. He was picked by a lot of banks and did a lot of voiceover work.

By about 10 PM the real party started. Because usually by then half the guests would be bombed out of their gourds. Its a miracle people didnt fall off the side of the rooftop onto the street below. Business cards would get passed and that was the experience. I actually prefer the circus atmosphere to a typical networking event. They are similar in a lot of ways. But one is definately better than the other.

With a cast like that it would be hard to get the same people to show up everytime. It would get dull. I would go to a lot of these and would rarely see the same people.

The Fish Bowl Gets Crowded

The same people tend to go to these events and share one dangerous personal flaw. They are afraid of confrontation. They are there to feed off of who you know and work and quite often, (either on purpose or by accident) sabotage your opportunities. That is why I am not always known as passive cooperative. You see, I rarely allow people to gain access to my clients. Once in a while I am generous if it makes sense but usually as a rule this is something that I avoid doing.

This is people spam. One minute my list is being used to sell Amazon vitamins, the next its being asked to purchase some time shares or some pre paid legal gibberish. Next thing you know I destroy the trust in my list and the people on it. I get to start all over again by building up my credibility. I don't like doing that.

And why does this happen? The concept of selling to a "warm list" is something that is being hawked around by the big sales guys... Tom Hopkins, Zig Ziglar etc. And its a good concept of all parties are respected. But quite often, they're not. The warm list is there for one good reason and that is to take the fear out of selling. But I say you need to leave the fear in. You want honest participants. I want people to buy my stuff from the gut I want them to feel it and not obligated because I am a friend of a friend. People who buy out of that type of obligation often get buyers remorse which leads to refunds or worse.

Thats not good enough for me.

That pool, although crowded, gets polluted quick. Everyone is in it, squirming around, selling the same thing in most cases and this loses momentum and credibility. Anytime I am invited to one of these things I see it for what it is. An incestuous group with greedy motives.

THE FUNS GONE OUT

Its interesting to see one of these pools bust out. I mean completely BUST OUT. I have seen companies implode and move out of entire buildings because of this type of behavior. It is like a virus and runs rampant. There isn't a whole lot you can say to an empty vacant building with a for sale sign out in front of it but I implore you to try. Its the least you can do.

I say you need to protect your people asset. Especially now with so many crappy marketers around.

The next time you are invited to go to a networking event do what Nancy Reagan suggest, "Just Say No!"

Ted Cantu says no a lot. He rarely shares his people list. And he has two books out on Amazon.com and a thriving SEO practice out of Chicago, New York City and Detroit.

CONTROL, CONFRONTATION and REJECTION

2010-06-24T16:54:00.003-04:00

THE BEST THING YOU GOT IN YOUR LIFE RIGHT NOW, IS REJECTION

"To some people there is nothing scarier than getting rejected -- from relationships, business, friends and life itself. But rejection is where its at baby!"

Ted Cantu, WCCC, June 2010

I am amazed at people who wince at rejection. Seriously, you want to be rejected in just about every area of your life. Its where it is at! Only then can you cut out the crap in your life that is not working and move ahead. This is what I talked about recently at a college in Metro Detroit -- WCCC to be exact.

Facing up to your own failure is going to save you a fortune in lost profits. It is also going to paint you a realistic picture of what to expect from your public. Face it, you want people to like you and to buy your stuff. But that is not going to happen if you are living in a false bubble.

ELVIS, 1987, AND SAGGING SALES
In the 80's a small record shop opened up in Ypsilanti Michigan where I went to college. This woman only sold what she liked - Elvis 45's. The store was lacking in modern music. It was all stuff she liked and to some extent that is respectable. But lets throw respect out the window and talk about the consumer. It is the consumer that is going to be paying your bills. My suggestion is to switch tracks - literally - and start cashing in on your customer!

She didn't last long.

Meanwhile another record store down the street, Manchester, got it. They sold hip, underground club sounds from the UK. Keep in mind that back in 87' it was almost impossible to get bands like The Smiths, The Charlatans and Buzzcocks on the radio. MTV did a pretty good job but the radios weren't up to speed yet. Still, kids in the clubs were grooving out to this stuff and this indy shop was cashing in on UK pop band t shirts and other collectibles. He made money.

Who knows if he liked the bands he was promoting. My guess is that he probobly did not. It was all about making a sale. And thats the important thing here.

Facing your own rejection is important. So is confrontation. Its my other best friend. Without it you are stuck in a rut and susceptible to the worlds worst offerings. You need to confront the thing you want and face the possiblity of getting rejected.

REJECTION LEADS TO PROFITS

Face it, there are some things in this life you will never do again. Because you know it either sucks, won't work, or its just not worth it. Thats money in your pocket if you plant your strategy right. I like to know what I am up against especially when it comes to marketing my product.

If your sales copy is bombing you will want to know about it. If people are
not reading past the headline you will want to be notified. Google Analytics is
good for that sort of thing because it allows you to see how long people are
sticking around. You need to know this stuff especially if you are selling something.

FORGET THE LAVISH LIFESTYLE
I hear a lot about - lifestyle - from guys who cant afford to put gas in their tank.
Don't tell me about your lifestyle if you are taking public transportation. I don't
need to follow your examples of success. Same thing goes for guys who cannot pay
their web site hosting bills.

If I am going to follow you for advice you had better keep your website up. If you
are giving me financial advice you better have a decent automobile and a
wonderful house that you live in. I dont want to hear about your lifestyle if you
living with a roomate in a dilapidated apartment.

A lot of guys do this sort of thing... and hide out with their "business"
on the Internet. I don't need advice from you.

I want to hear about your confrontation. Because you can grow from that and
get closer to your goal. I talk a lot about rejection, confrontation and control because its important. There is too much marketing pollution on the web, in print, on the radio and in your mailbox. But there is very little conversion going on and this has become a very dear subject to me because like millions of Americans I am working outside the corporate arena.

I have to know what I am doing....

Here is a sample of what we talked about.....

Cantu sells http://www.powersedge.com, http://www.powersyamahaparts.com, http://www.powerskawasakiparts.com

Dan Kennedy - Please Stop Writing

2010-05-31T17:28:00.008-04:00

JEERS TO THE NEW PUBLISHED EFFORTS !!!

Usually, I like dear old DK, I've been with him for years. Even belonged to several of his groups and went to the big conventions from time to time. But this latest writing effort from the business gurus is .... just terrible.

I say that with great emphasis because who ever compiled this book, be it a ghost writer, intern or whatever has completely rehashed the previously released material and has simply thrown a new cover on it. The newest book in this series, "Wealth Attraction" is nothing more than a scrambled up version of the other New Economy books in this series.... and even those releases shed very little light on what to do in these troubled times.

I have heard all of Kennedys examples that he illustrates in this recent release and can recite most of them by heart. I am well versed in the tales of - Steak and Ale - (you can find it in his other writings)and other examples he gives. There is also some interesting verbal about what money is and what money isn't.... The only difference I can make out in this recent edition is that the cover seems to have gone purple and there is an unusually nice thing written about Paul Newman, (even though he is one of those -- dispicable Democrats - that Kennedy typically spews on and on about). Just because a guy is famous shouldn't make one bit of difference to persuade Dan Kennedys political views. If I hate someones political stance, I am verbal about it no matter how much clout or money the guy I am attacking has. Thats integrity -- I would appreciate it if DK would stick to his rock solid hatred stance AGAINST Democrats in this particular example but thats beside the point.

I feel ripped off -- I haven't been this upset since the $90 dollar "Phenomenon DVD" that I schecked out money for a few years back. Its pure bunk and drivel AND very little substance. Now I hear there is another book in this series for a seemingly low price of $16.95 but I suspect its simply the same book under a new packaging.

Low Points
* SUCCESS MAGAZINE -- He yammers on and on about his days with this speaking tour. Anybody even remember or care about Success Magazine? It was a lot like Entrepreneur Magazine but with less content. It came out in the late 80's. Don't bother looking for it at the newstand because its now defunct.

Kennedy was talking about how he took the stage with Colin Powell. There were many famous people who took part of this tour,(I believe and Christopher Reeve was on that tour.)

You may remember about 4 years ago there was this - "You Can DO IT" rah rah tour that some famous people had put together. You know the drill, they throw in an astronaut, Suzanne Sommers, Bruce Jenner, some hip hop guy, and Ed MacMahon or someone like him... and go on an epic 30 city tour trying to boost up the nations morale. I do not need to keep on hearing about this thing.... it happened, the countrys over it, Im over it, its time to move on. And its in previous editions of his many other written books if I ever need to refence it.

* Spiritual Metaphysical Money Manifestation - This seems to be a real stickler with DK these days. There is some truth to it all. People can imagine themselves being rich. I get that. Its annoying to Kennedy so he whines about it... just about in every single book he has released. But here Kennedy rambles on and on about it like a broken record. I know what he thinks about tithing and spiritually attracting money. I don't need negative reinforcement on this issue once again.

However, the concept of manifestation is very interesting -- there are many books on it. In fact, there are some interesting writings on this subject from one Robert Collier - the Secret of the Ages -- look it up. Collier was no doubt an inspiration to DK as a copywriter, (not a spiritual coach). Collier was active in the 1920's and had a very eclectic life. I may have been better off re-reading that one now that I think of it. There are some very powerful concepts in that book.

Look, if you got a Sunday afternoon off, (as I did) I would skip this book entirely. This guy wrecked my Holilday weekend. I ended up getting into an argument with my family over Dan Kennedy and this book ... was a serious waste of money and my time.

I wished this guy had writen something fresh about the new economy. By the way....

WHAT IS THE NEW ECONOMY?
DK was quick to point out that the state of the nation is not the fault of greedy Americans. It had nothing to do with inflated self worth or pumping up the value of real estate. It had nothing to do with pulling out the jobs in this country and then handing them off overseas. In fact, according to Kennedy nothing we have done as a country was responsible for the recent recession. I find this very odd.....

He complains about how Starbucks sells breakfast items, and how McDonalds sells gourmet coffee. He offers a few more illustrations along this vein. He claims that this is the REAL reason why things in America have fallen apart.

Because I totally 1000% disagree with this guy.

The main reason that things are in such a mess according to Kennedy is because we have too many buying choices in this country -- or something to that effect, which I find absurd. Then he quickly jumps into his days as a young sales guy and talks about the same stuff he always does -- himself and the growing affluent people he reads about in magazines like the Robb Report. After this grand salute to the rich he just drifts off into a dreamlike state --- and then there is some rambling about his horses....

THE NEW ECONOMY
The NEW economy is this.... nobody works. Jobs are finito. Nobody gives a hoohah about their neighbor because everyone is trying to survive. Nobody is saving for a future because from the looks of things there isn't going to be much of one! Thats the NEW ECONOMY.

Your clients are sleeping with one eye open and are dreaming about taking away the food from your table and hiring a bunch of guys from India who will work gladly for 12 cents an hour. This guy has never hung out in Detroit obviously. Ever.

The NEW economy means you will buy your house. AND... AND you will PAY FOR IT.... in the Millions. Because for some reason, which I cant quite figure out -- A million dollars has become the basic increment of self worth in this economy. Its the new standard. This crap really started around 911 and I don't see many guys hitting this mark. But I hear about it incessantly in business clubs, meetings and yacking with the local yokels in coffee houses.

A million dollars, (who knows where this idea germenated from) is the new level of prestige that determines what you are worth. This is despite the fact that there are no jobs in Michigan, or elsewhere from what I've read..... (See Seth Godin)....

The NEW economy to me means that our media choices are limited... collapse of major newspapers, magazines and more emphasis on the web. Something DK has avoided in his writings because he detests it. To me. THE NEW ECONOMY means that basically everything you know about your parents and the world they came from is obsolete.

Then the book takes pot shots of Walmart, (and Cosco respectively) because of the price thing which I find humorous. Im glad for places like Walmart. Without them we would have a lot of hungry families in Michigan. And the fact that Kennedy hates Walmart makes me want to shop there all the more.

Even though I disagree with his recent writings I actually respect DK, and his sarcasm and I respect his stories. But when I see a new release out on the shelves by Kennedy I expect to read SOMETHING NEW. Yes I know he hates Michael Moore, (and his ilk).... I get that, but we need to move on now and get to some fresh soil.

This is the reason why I dropped out of his Inner Circle and countless other things I was tangled up in.

We need to get over ourselves here and move on with life.

As for the book I give it two thumbs down and a D-. I find the book terrible and boring to read. I find it depressing that I bought basically the same book I picked up 4 months ago. I invite Kennedy to rewrite this book with ALL NEW content. But that won't happen. Its already too late because its on the shelves.

Ted Cantu lives in Michigan - and writes, he has yet to regurgitate his thoughts into multiple books. As of this writing, every book he has released has been 100% new content. Cantu promotes art, music and culture on the web along with SEO. You can find him at http://www.tedcantu.com

The Latest Buzz - Runaway Marketing - PR MAXIMUM

2010-05-12T00:25:00.003-04:00

THE NEXT WAVE - PR MAXIMUM

As you read this sales copy keep in mind I am already putting it into a new sales letter. So you are going to get the "raw guts" of this piece and experience it as it happens.

The concept for PR MAXIMUM is a timely one -- it is all about putting companies in the top positions of major search engines. Its about news, its about PR and its about getting that very important third party recognition from major news media such as NBC, ABC, CBS, NPR, and so on....

And with that I give you.... the GUTS....
-------------------------------------------------------
HERE IS THE SERVICE THAT HAS ‘INSIDERS’ BUZZING! We are putting companies just like yours on page 1 of Google, Bing and Yahoo at a record rate. Our partners are dominating the page 2X,5X and even 10X!

We plant your company in top search engines PLUS plug you into traditional media sources!

Your clients are out there looking for you! BUT IF YOU ARE NOT ON PAGE 1 – YOUR COMPETITION GETS THE BUSINESS!! We plug your company on PAGE 1 – NO EXCEPTIONS – We also make sure you get plugged into traditional media sources such as ABC, CBS, NBC, Detroit Free Press, PBS, NPR, USA Today, Hour Detroit just to name a few!

This new PR service is dedicated to putting your company on PAGE 1 of the search engines, create more BUZZ, and generate links back to your main web sites. Our results are fabulous and we are putting clients in every category onto the top pages of top search engines! It makes no difference what industry you are in – we have THE SYSTEM!

We are currently in BEAUTY, FINANCIAL, RETAIL, RESTAURANTS, JEWELRY, GREEN, REAL ESTATE, DENTISTRY, HOME REMODELING, LUXURY, AUTOMOTIVE, TRAVEL, KITCHENS, DESIGNER WEAR, LEGAL, and EVERY OTHER BUSINESS YOU CAN THINK OF!

Posted by Ted Cantu on May 12, 2010 at 12:31 AM

The Problem With Ted Cantu Is - He May Be Right

2010-04-19T23:35:00.002-04:00

MAROONED IN DETROIT FOR TEN YEARS

You learn something after you been stuck in a sewer for ten years. You see disturbing patterns. You see the filth, you see the stupidity and most of all you see all the mistakes that infest your local surroundings. People screw up - repeatedly and with that - you move forward. Call it progress. Call it improvement.

The Erosion Of The Job Culture
There is one good thing that occured in the last ten years. Aside from the rising prices associated with the cost of living the entire economic fabric of S.E. Michigan came toppling down. Now that the dust is settling we can see this state for what it really is. The rose colored shades are off and what we are left with is a clean slate. The first thing you notice is that there are no jobs. There are service oriented positions that will dole out a few bucks but nothing substantial.

Surely there is nothing to get excited about. When you weigh your options it makes little sense to get a formal education from U of M, EMU or State, it just does not matter because its meaningless. If your end goal is a solid 40K a year it makes no difference what frat you go to, what social club you go to, or what college you waste your time and money in.

You are better off selling from the get go. My advice to the young people of Detroit is learn how to sell something and start selling it. Week after week, month after money making month you had better learn how to sell something. And you should take your money and throw it into a smart revenue earning vehicle and double it.

I've been selling Yamaha atv parts online lately, Ive been selling rock and roll music in Metro Detroit, I have been selling Kawasaki motorcycle parts and I have been selling marketing services. Everything is on sale here in Metro Detroit and just about every company I run into is trying to sell something so they do not have to forever close their doors. The whole damn state is falling apart and our Mayor is going to be thrown into prison. Glad Im here folks.

Worse, our radio stations are thrown into 1983 because of this "alternative movement". We are living in very confused times. The media is totally confused and so are its denizens. What we need in Metro Detroit is focus and vision. More importantly than that we need purpose.

I haven't seen that sort of intention since the Ann Arbor Artist Co-op and the MC5. I have not seen that special brand of integrity since Goober and the Peas. My generation was supposed to stand for something and now all we got is Facebook and Twitter. Worse, my generation seems to lack any sense of pop culture sensibility. Beat poetry is looked upon with a haze of nostalgia and pornography is mainstream. Money is looked upon as "trendy" and when you boil it all down we are living in very confused times.

But What About The Big Empty Houses?
Who ever told S.E. Michigan people that they were worth more than what they were earning was obviously lying to them. These empty mansions are all stacked up in a neat little row, friendless, vacant and ready to be loved again. Too bad the people who were shucked out of them are all living in $1,000 dollar apartments. These sad rows look like something out of - Empire of the Sun - and the evil empire are the banks. They're sad too because they have suddenly found themselves in the housing market.

Where are the mortgage criminals? Is anybody accountable anymore? Why aren't they in prison? My God, who constructed this environment. My prior generation really fucked things up in this country. My State of Michigan, the once proud and mighty State is in shambles. Is anyone going to do a thing about it?

What do you do with all of this failure? An MLM is NOT going to pull you out of this mess dear friend. A 10% mark-up and a new church is not going to be enough to clean up this type of destructive past - you need a steamroller, a new brain, and a new purpose.

Strippers Seek Love and Acceptance
WDIV gets a big thumbs down. I recently saw a segment on an uplifting idea. The news media were encouraging professional women to ditch their low paying careers and bare it all on stage to pay the mortgage. Stupid idea. Its not charming. Most of the strip clubs in Detroit are an eyesore filled with depression and doom and gloom. Plus the pay they were getting all giddy about was very small. I think the most they were hawking about on the air was only 60 grand. In todays world that is terrible money. You are better off doing an MLM and working a night job at Wendys. Yes, its grueling and ugly work but at least its morally clean.

But what do I know.....

Im keeping my pants on and have plans to slug it out in this cesspool. I had no idea my state was going to completely come undone. The longer I look at it the worse it gets. I can't take looking at another dilapidated house for sale.

I am looking for the new saviors of this state.

Are The Film Makers For Real?
Are there really flimmakers coming to Michigan? WIll they be able to save this state? Is that a real thing or some twisted media generated fantasy. I met a lot of these "film dudes" and let me tell you something. Its no big bargain. After living in New York City, (The art capital of the world) and Chicago I ran into a lot of media people. The clowns I met in Michigan, (and Yes, I used the word clowns you heard me), I do not feel that these individuals are really the real deal we were expecting. The folks I have met are not literate about film. They have no point of reference when it comes to.... anything, no timeline of directors, genres or anything and yet..... we are supposed to have faith in them.

Thats scary as hell.

I hope the alternative energy people are real. I know that it is next to impossible to get funded for anything. I don't want to hear about publicly traded companies at this point. I am looking for something substantial.

There has to be something substantial coming out of Metro Detroit.

That train is looking better and better to me all the time. Unless something explodes in our city streets, I may be tempted to jump on one.

Posted by Ted Cantu, April 19, 2010

Online Yamaha ATV Parts | New Michigan Marketing | Saving Retail

2010-04-19T22:37:00.003-04:00

Yamaha ATV Parts Review:
Its not every day you get any microfiche from any period you can imagine. The ATV microfiche parts library at PowersEdge.com goes back decades. This goes back to 1981 and the parts in the catalog are immense. You will also enjoy all of the measurement information that this site carries.

You can get Yamaha atv parts here
Get your Yamaha motorcycle parts here

This company also has an impressive Honda atv parts collection here –
And you can get a full Kawasaki motorcycle collection here
** Kawasaki oem parts

----------------------------------------------------
Source:
http://www.hotmetrofinds.com

As a marketer working in Detroit you have a couple of options. You can leave or you can stick around and try to find something to sell. Finding something to sellin Michigan is actually pretty easy. With so many companies going out of business and all of your major news media getting flushed down the toilet it becomes apparently clear. Everything you lay your eyes on is for sale. Worse, there are no jobs. So your choice at the end of the day is obvious. Sell or get thrown onto the street.

The homeless in Michigan actually do not have it as good as the media claims. The way they push the homeless off the streets and into the cold world they have only one place to go -- the library! Ironically, entrepreneurs really don't have any safe havens either. They have the library and the book store. I happen to like using the Borders bathrooms because you don't need a key to enter it unlike Barnes and Nobles. You can always count on Starbucks too. But the prices there may be a little too high for typical homeless fare. Maybe they can afford it. Who knows.

I never asked them.

By the time I publish this you have a lot of marketing gurus biting the dust - alas -- the Dan Kennedy GKIC group out of Michigan.. Entrepreneur Magazine has recently published an interesting cover story on how to give up in the corporate life, scrap your resume and how to start selling on the street. It comes at a good time in our history. The entire economic fabric of our country, the once great and mighty America -- is falling apart at its seems. Maybe its karma or maybe its time. Either way, everything we know about how to make money in this country is changing.

So you may as well sell something. Nobody is hiring in Michigan. 30,000 people leave here every month. Even though things are horrifying I find it interesting how real estate professionals are pretending that we are in a buying frenzy. They talk in terms of "limited availability". Every house you look at is either for sale or is vacant. The conditions here are very frightening.

Revolution is not far. How much of this shit is the American people going to put up with?

Posted by Ted Cantu, (YES, THAT CANTU) on April 19, 2010

MALCOM MCLAREN - RIP - 2010

2010-04-19T21:58:00.004-04:00

"The Death of Innovation Only Screams For More...."
Goodbye Malcom McLaren - UK Innovator of Style, Viciousness, and Grace

The mad genius who brought you the Sex Pistols is dead. In a simple one page blurb and a two second plug on CNN he exited our psyche. Malcom McLaren is now in some other world. But he was always in some other distant world. Often called the creator of the Punk Rock movement - McLaren had an eye for fashion, pop culture, and utter and complete mayhem.

In his short 64 years he brought the world many things including sex and bondage wear, topical and headline stealing rock and roll acts including Sid Vicious, Johnny Rotten and Bow Wow Wow. Malcom was also responsible for one Adam Ant and for the oncoming BBC inspired.... MTV.

There is a great misconception in this country that MTV and the USA experienced a British Invasion in the early 80's. But nothing of that was the truth. American's were behind in the video market so early New York based MTV had nothing to show except European based rock music including INXS, Depeche Mode, Adam Ant, Human League, PIL and many more... Without that proper planning the entire "Alternative movement" would have never happened. Michael Hutchence and crew would have never seen the light of day.

Malcom disappeared from the music scene as major record labels latched onto the punk sound and other genres of rock music emerged. The ten years surrounding punk rock has scared collegiate psychologists, socialogists and other academics for creating an entire generation that thinks for itself.

"You Don't Need Permission For Anything!"

MTV did not hold onto that fiery vision for very long. Long after it had established itself. The powers of Viacom slacked off to a less confrontational vision that included rap music and reality based television. It opted for the lowest common denominator to keep the advertising dollars flowing in. And this was how Americans lost their vision for new music, bold culture, and confrontational entertainment. Eventually over time, the shocking new vision that was once MTV has subsided into a low grade commodity.

The record labels that came forth from the days of McLaren have included Slash, Virgin, Twin Tone, Two Tone, IRS, and many more. Oddly, the initial shock of the mock British Invasion has left an indelible presence on the radio networks. Many of them still pay homage to that innovative sound decades after its debut. Notice how many of these stations are slow to bring forth any new sounds. They are still warbling in past glories and early hits. Worse, many corporate office parties will still hold "80's night" as if it was just a phase.

It was in a sense. It was a corporate phase and later this music was passed over in a corporate decision. The BBC and the UK pop movement is something that has not shown any signs of slowing down. It is still going on to this day. The only thing that is different is that the American market is just not as plugged into it as it once was. Bye bye Buggles, so long Buzzcocks.

Hello Toby Keith.

Posted by Ted Cantu, STILL AN INNOVATOR - in Metro Detroit, Michigan, 2010.

500,000 Jobless People Hit Our Michigan Streets - TODAY~!

2010-02-28T10:43:00.003-05:00

ITS OFFICIAL

For anyone who is keeping score with the Michigan economy. Today marks a milestone. 500,000 people have lost their unemployment benefits from the state and are SOL. I have given up on looking for "work" in this state years ago.

The conditions are lopsided and many unfortunate people are out of options. This comes at a very bad time. As I write this more newspapers are collapsing. More companies are wondering what they are going to do in weeks to come.

NPR reported that the state is cutting off the funds for unemployment benefits. Many of these people were on extensions.

20,000 people are leaving this state on a monthly basis.... ?? Are these numbers correct? Right now I have heard this rumor.

Posted by Ted Cantu, Master Online Marketer - Sales Copy Expert - Detroit, Michigan

Bone Shattering, Mind Blowing, SEO Results

2010-02-19T16:31:00.003-05:00

THEODORE TAKE A BOW

In the last 18 months I have been labled everything under the sun. But alas, dear ones, I have come back and resurfaced with some powerful results. I am pleased as punch to announce that I have been knocking out 9 out of 10 top results in just about every category I play in.

This has never been more true than in the medical category.....

GOOGLE KICKS OUT ITS ADORING PPC CUSTOMERS

I couldn't believe my ears when I heard this one. Google is literally taking away PPC accounts from people with little or no reason. Matt Bacak wrote me this heart wrenching email recently asking for.... help I think... You know. I sort of lost interest halfway through reading it so I cannot account for what the rest of his email said.....

I am certainly not sending him money. He's not Unicef for crying out loud. He's a farbezner, looking for his next buck like the rest of us.

Hardly a charity case.

I got another email too written in the same vein from Tellman Knudson. I do not feel sorry for these people. I seriously don't. As the world of marketing changes we must change. Its about as simple as that.

If anybody felt like they world owed them something that I would pass that honor to one Gary Coleman, (who has been released from jail I am told).

Me, I just want to continue to live honestly. And deliver the best marketing I can to the people. And deliver top Google results to my Bonacure Michigan and Kawasaki clients.

Posted by Ted Cantu, The King of the Written Word, SEO, and The Detroit Art Scene on Feb 18. 2010

Instant Accessibility? Whats Your Rush?

2010-02-15T08:11:00.002-05:00

LIVE FROM THE VIPER PIT

In acting classes you get it all - drama girls, pretty boys, and psychopaths. The coach is always in your face and he is asking you = "Whats Your Motivation?". For anyone who has ever been through an acting class they know what I am talking about.

As a business coach I ask the same thing out of business owners. For those who have web site with nothing on them except a phone number -- I seriously have to ask.... "Where's Your Motivation?" -- You see, many web sites that I come across have no sense of direction. They do nothing more than have a picture of the business and a phone number.

Many sites do not sell a thing. There are no special offers, no deals, no reason to pick up a phone and contact the business owner. I see this daily.

The web sites that we come across really do a shoddy job of getting the word out. At the end of the day you want people to call your office and get more information. Many businesses are too afraid to sell.

Whats The Best Way To Do It?
For me the best way to handle this problem is to follow one simple rule. I never want to tell the complete story. I want a lot of information left out on a web site if my intention is to get people to contact me.

The less you tell, the more you sell? Hmmmm sort of.

If I give you the complete story there is no reason for you to contact me. I want there to be a reason for companies to call me. You can do that with sales copy. When you are optimizing a web site there is a distinct way you use keyword phrases. This becomes very important when you create online attention for yourself.

More to come on this.... to see how sales copy and SEO can benefit your company check this out....

Ted Cantu posted this on Feb 15, 2009 at 8:23 AM - See what he is doing for Yamaha ATV Parts at Powers Motor Sports

ZUNE LOVES ME - Podcast Show Resurrected

2010-02-10T12:13:00.002-05:00

JANUARY 2010 - I AM REBORN ON THE ELECTRIC AIRWAVES

After years of living honestly and putting myself in front of countless real estate wannabees, thieves and flat out liars I am redeemed.

Okay, here's the skinny. My show, my podcast show, the one I did years ago even before anybody knew what I was talking about, (a lot of them STILL don't know what I am talking about) has been picked up by ZUNE.

I don't know if these guys are hurting for attention, or what.... But my entire show has been picked up and placed on their network. Now keep in mind we have not done an episode in MONTHS.. or maybe years.... Im not kidding. I have not done a show in a long LONG time. So this came as quite a surprise to me.

Anyways... Here is the official email.

This is the reward you get, (and you can get it too) by living honestly.

Enjoy,

Ted Cantu

Dear 911 Copywriters, -- THATS ME <<<<<<<

Did you know that your podcast is now featured on Zune.net, available to hundreds of thousands of visitors?

We are pleased to include your content in our catalog.

Both our visitors and your established audience will be able to more easily find your designated page on Zune.net, if you link to Zune Marketplace, where past episodes can be downloaded and visitors can subscribe to new ones.

We look forward to working with you to satisfy the entertainment and information needs of Zune.net visitors.

Welcome to the Zune podcasters community!

The Zune Podcast Team

*** Now here is the second part of that email....

Link your podcast
to Zune.net now!

To grow your audience, we invite you to link to Zune marketplace.

Its simple: Just copy and paste this code on your site:

xweb/lx/pic/zuneclick.jpg"/>

And you guys thought all I did was fool around.... shame on you.

THE KING

Ted Cantu posted this on January from the comfort of his work studio, please note, that in 2010, he is still "unemployed" technically by the State of Michigan and he is loving every cash spending minute of it.

Ted Cantu SEO - A Hack With Heart

2010-02-06T10:58:00.004-05:00

HERES THE NEWS OF THE WEEK!

Yes, its true. I am back on the scene and kicking ass in the search engine world. I just wrapped up a seminar series at WCCC in Detroit, Michigan. We hope to have the videos ready to view on YouTube.Com.

Now, for the funny stuff....

I was labled a "Hack" recently on the web. This is funny to me for several reasons. First of all, I have 11,000 links on any given bad day. If you want to have some serious fun check out my links at 4 AM when the search engine hubs are quiet and that number is a little closer to 40,000+.

Ive outraged the Automotive Industry, been threatened physically and verbally and one client offered to sue me - even after I told this lazy bastard what to do with his web site and campaign... He chose not to do the successful things to make himself popular..... I find that hilarious. Then.... he somehow encouraged his colleagues and industry to hate him equally online!... Amazing.

I didn't have to do a thing!

Success is a choice, its an option. If you are not going to do the things to make yourself successful don't come sniveling to me. I have zero sympathy for you or your whiney company.

But to be called a Hack... is quite hilarious.
By the way this site only has about a few hundred links to it.....Im well over 40,000 so do keep that one in mind. One of us is obviously doing something right.

Also this week. After being thrown out of a Dan Kennedy Meeting for God knows what. Michigan NO BS Ringleader, Derek Freund invites me back with an email?

We had to kindly say -- F.U.

Too busy for bullshit thank you. That line is over there -- this is TED CANTU SEO, A TRUE DETROIT ORIGINAL.
On the Dan Kennedy side of things this week took a weird turn. I just picked up 2 ex Dan Kennedy IBA owners to work for me. GET THAT ONE. Life is sure strange. Interesting at times. But definately strange.

I NEVER STOP TELLING THE TRUTH FOLKS

This week I spoke to a standing room only crowd at WCCC in Detroit and it went fantastic. I got to tell you that these people really do care about making a difference, making money and making their city a much better place. I have nothing but good things to say about these people. Always will do.

I spoke for over an hour about how to transform businesses for the people in the audience. I took on the whole crowd with no script in mind. Keep in mind that we were talking about making money. Not making debt. There is a difference. We were discussing the fine points of making cash - not through an MLM group, not through a revolting cycle of bartering. But cold simple cash.

I will be back as I was invited, (not thrown out like in the Dan Kennedy Michigan Group for not following their practices etc.) we do our own thing. We create our own results. We create our own way.

A funny thing about those Kennedy cretins. You give them a lot of dough and they treat you like Jesus Christ. You leave that group amicably and they crucify you behind your back. I wouldnt give those sods penny one in the future.

And I mean that, from the heart.

That being said -- We are going to continue to create epic history for our city and have taken the liberty to expand ten fold. You can find us in California these days, Chicago and we opened up in the heart of New York City in my old favourite neighborhood of Times Square, NYC.

Also in the works, I have striked up a deal with the Motor City Rock and Roll Legends, THE RUINERS for a special segment on Hot Metro Finds.

More to come --

Ted and Co.

2010 - Brings on Confusing Marketing !!

2010-01-30T15:34:00.003-05:00

THE MAD SCRAMBLE HAS BEGUN

I received a piece of gobbilygook in the mailbox the other day. This postcard had some inane scribble on it that defined some sort of "offer" I think -- the message was unclear and then of course-- there was no phone number as to how to respond. It was for a telecom service I think.... one thing was crystal clear on this postcard. There was a logo on it.

What that does for me I cannot begin to tell you. It filled me with questions that would no doubt go unanswered. I threw it away in the garbage and went onto the next piece of mail.... and repeated this cycle.

This is what many companies have chosen to do rather than deal with their own marketing situation. This is not the way to handle a marketing dilmema.

GET DIRECT WITH YOUR PUBLIC
Don't dance around rejection. EMBRACE IT. Get to the bottom of your marketing. If you are going to get rejected than do it quick and get on with it. I like to test sales copy head on and see if it is going to bomb right away. If I wrote a lemon I would rather find out about it sooner than later.

January is gone kids.....

Stop entertaining yourselves... get out there and sell something.

Ted Cantu wrote this on Jan 30, 2010 at 3:39 PM Ted Cantu promotes Kawasaki atv parts at http://www.powersedge.com

SEO is No Mystery - Just Build Better Stuff !!

2010-01-21T09:37:00.003-05:00

I'm almost through picking out the last of the sharp arrows out of my back. A lot of you guys out there are disgruntled and upset that there isn't one pill or magic powder that can elevate your search engine rankings.

(poor little sausages...)

The truth is there is no one way to do it. There is no wrong way to do it. There is no RIGHT way to do it. There is always some mumbling about using keywords. But more importantly you have to know this one thing....

There is a number formula for getting your pages to pop up properly. Without that number it is going to be difficult to get any kind of results.

I tell people all the time. Just build better content. But more importantly you should write it for an actual human being. There is something to be said about writing your content to please the search engine bots. But these can be troublesome to read and can actually inspire brain damage if done poorly.

Ahem..... enough jibber jabber....
Lets look at the pretty video....

Come see me speak at WCCC on Feb 4, at 5:30 --Cantu is the creator of pop culture web sensation, Hot Metro Finds and has promoting 50 industries. You can see Ted Cantu speak on February 4th, 2010 in Detroit at WCCC, the doors open at 5:30 pm and there will be time to connect and meet with him at this time. The location is at Wayne County Community College, Eastern Campus, located at 801 W. Fort Street, Detroit, MI 48226.

This event is open to: This event is open to those from Oakland County and the surrounding communities.Auburn Hills, Berkley, Birmingham, Bloomfield Hills, Grosse Pointe, Clawson, Commerce Township, Ann Arbor, Royal Oak,

Michigan's Best Reward And Metro Detroit's Shining Prince of SEO

2010-01-19T21:20:00.004-05:00

What do you call a guy who consistently throws his clients onto the first page of USA Today? .... SHEER GENIUS!

Im in this game for two things - fame and prestige. So far, this is about as real as its going to get for many of you. We are living in an age of boundless opportunity and now you need to connect the dots and get to the point. You need to figure out what exactly you are offering to sell to your public.

Get more first page information from the source:

http://www.tedcantu.com

Posted by Ted Cantu on Jan 19, 2010 at 9:24Pm

Royal Oak Businesses Will Master The Web This Feb at WCCC

2010-01-19T21:15:00.002-05:00

Don’t let the negative press stop you from getting positive results. Master marketing gurus, Ted Cantu is back this coming month at Detroit WCCC, (Wayne County Community College) and will have ground breaking strategies to share with the attendees on how to kick out a profit from any business. Cantu is the author of two books and a colorful SEO, (search engine optimization expert.
There was a special live session scheduled in January but it was cancelled due to the heavy snows. The overall all effect was one of pure disappointment. Cantu just learned recently that a handful of eager Metro Detroit entrepreneurs showed up anyways even though the event was cancelled according to program director Mark Lange.

“I’m sorry for all the great people to come out and support a great night of learning and profit building. I promise to over deliver to those people and my many fans in Metro Detroit” says Ted Cantu. “With the Ann Arbor News and Eccentric Newspapers going under you need a friend like me now more than ever before – I will have many wealth building strategies to share!” adds Cantu.

Cantu represents a new wave of online marketing and Metro Detroit business – joining the ranks of Ed King and Mark Maupin. Cantu has been featured in numerous press releases in Detroit Free Press, Public Television Channel 56, and is the co-author of, “The 30 Day Total Business Makeover” and even has a new book on the way. Ted Cantu is the veteran advertising agent from the mean streets of Chicago and New York City where he served as an Art Director. Past clients include Oprah, Capital Records, Coca Cola, Citibank, NBC and the WWF.

Cantu is notorious for getting a company on page 1 of Google numerous times. He has put companies on page 1 numerous times, (as many as 10 out of the top 10) he claims. He is also famous for getting web commercials in front of 27,000 fans in just a few hours. Ted Cantu has placed companies on page 1 in as little as 15 minutes. Cantu has perfected various techniques to get the word out there that is not dependant on Yellow Pages, radio or expensive television spots.

He will be focusing on showing Metro Detroit how to, “Market, Sell and Profit In ANY Economy!” Cantu has literally written himself paychecks in over 50+ industries including everything from beauty products, wholesale, imports and exports, music, entertainment, dental, chiropractic, financial, self development, authors, health, real estate, mortgages, automotive and more.

You can see Ted Cantu speak on February 4th, 2010 in Detroit at WCCC, the doors open at 5:30 pm and there will be time to connect and meet with him at this time. The location is at Wayne County Community College, Eastern Campus, located at 801 W. Fort Street, Detroit, MI 48226.

This event is open to: This event is open to those from Oakland County and the surrounding communities.

Auburn Hills, Berkley, Birmingham, Bloomfield Hills, Clarkston, Clawson, Commerce Township, Davisburg, Drayton Plains, Farmington, Ferndale, Franklin, Hazel Park, Highland, Holly, Huntington Woods, Keego Harbor, Lake Orion, Lakeville, Leonard, Madison Heights, Milford, New Hudson, Novi, Oak Park, Oakland, Ortonville, Oxford, Pleasant Ridge, Pontiac, Rochester, Royal Oak, South Lyon, Southfield, Troy, Union Lake, Walled Lake, Waterford, West Bloomfield, White Lake, Wixom and Ann Arbor

48335, 48336, 48220, 48025, 48030
48356, 48357, 48442, 48070, 48320
48359, 48360, 48361, 48362, 48366
48367, 48071, 48380, 48381, 48165
48374, 48375, 48376, 48377, 48237
48363, 48462, 48370, 48371, 48069
48340, 48341, 48342, 48343, 48306
48307, 48308, 48309, 48067, 48068
48073, 48178, 48033, 48034, 48037
48075, 48076, 48086, 48007, 48083

Its 2010 - and Ted Cantu Still Doesn't Have a Job - THANKS DETROIT !!!

2010-01-19T16:13:00.002-05:00

A lot of guys would be P.O'd to be out of work this long. Lets face it folks, as far as work goes, I am a long lost memory. Added to the fact that there are NO JOBS IN MICHIGAN -- but I am actually pretty grateful.

In the grand scheme of things - I have actually profited from this. I predict in the next 10 years I will still be unemployed -- in fact I am counting on it. There are a number of top hitting companies on my resume that scare off potential bosses. You got the Big Six firms on there like EY, Arthur Andersen, and then Capital Records and WWF. This has got to send an HR person screaming at the top of their lungs.

They cannot afford me.

Detroit hasn't really been there for me once I crossed the line into super stardom. The companies are still kicking around low digits so I couldn't commit. The last advice a radio station gave me was that I was only worth a couple of grand a year.... I think it was around 15k total. He also advised that I should take the job.

But I had to agree to.. DISAGREE.

MOTOR CITY LIVING HAS TOUGHENED ME UP
I know when I wake up tomorrow the phone will be dead. My agents have long left me and there are no fires to put out in corporate america at the 6 figure level. But that doesn't meant that I am out of action. You see - by 9 am tomorrow morning I am going to be generating some serious numbers.... from my modest office.

I can do this because I am wired to the gills online. I got so many potential business leads out there that it is a little scary. I got press releases, people on command and on speed dial that will not only bring me money when I need it but also connect me to bigger deals when I need it.

I can thank the Internet for that.

And my dear friends, I am only beginning.

Posted By Ted Cantu, (He Still Doesn't Have A Job!) and has a killer studio in Farmington Hills, Michigan and is planning his next wave of online money making!

Its 2010 - Facing The Great Collapse

2009-12-31T11:40:00.004-05:00

LIVING LARGE IN THE ECONOMIC COLLAPSE

Its amazing how times have changed. Its even more amazing how the rules of the game are changing at a rapid rate. Since I have turned against the traditional roads of marketing I got to tell you that I am enjoying the fruits of freedom.

I believe that in 2010 people are more impatient than ever.

In 2009 we lost two major newspapers - the Ann Arbor News and the Oakland Press. We also lost The Phenomenews paper that reported on all things related to mind, body and spirit. As troubling as these events were little has changed on the local front. Retail stores still struggle to get the word out about their businesses...... Without the support of the newspapers the other logical choice would be to run side by side with the Yellow Pages....

This is a grim proposition. It is tough to stand out against so many similar listings. This is true for just about every industry.

GOOGLE VS THE SEARCH ENGINES
Getting a thumbs up in the Kawsasaki ATV Parts market is tough these days. There are roughly 15,000,000 competing pages on the web. Getting noticed in the motor sports industry is getting tougher than ever. That is why a lot of them are doing pay per click to stay out there in the public eyes. For some companies this is an ideal choice.

Google PPC accounts have been reported to drop over the recent weeks. In fact, a lot of these accounts were reported to be "kicked out" of the system. This leaves the advertisers in search of greener pastures... literally. Keep in mind that a good 86% of the online public prefers to rely on organic searches on the web. The choice for these advertisers may be to start creating organic online marketing campaigns.

If you can't rely on the PPC system to take care of you whats left.... the Yellow Pages? Maybe. Over the last few months the Yellow Pages has been making strides to do a little "video" for the retail store owners. This is nothing compared to the magnitude of "Viral Marketing" where it is possible to create 40,000 online links in just a few months as opposed to.... 2-10 ... tops with the "other guys".

Kawasaki parts dealers are better off using organic SEO to help propel their companies on the web. It may be their only option. The newspapers are not coming back anytime soon. In a way its very depressing yet... at the same time, very uplifting.

Google is picking up in popularity -- and print.... in general, is dead. Thats what I am told constantly when I meet retail store owners. And seriously, on the street, (and that is where I spend 80% of my time) nobody is forking over money on stamps to do mailing campaigns.

ONLINE MARKETING IS CHANGING TOO
Whenever I hear the buzzwords for "Webinar" I get nervous. That is usually a red flag for the following.... It means that people who love meetings, (but rarely buy) will be stealing time from me before they make a commitment. I think that level of marketing is finished too to an extent.

It used to be like this....

1. Soft Launch - webinar, phone calls
2. Pre-Launch - webinar part 2, phone calls, teleseminar
3. Drip Campaign - Mail, and drive people to a "Squeeze Page"

Now I think you just need an idea, a sales letter, and maybe a power point and thats it. You don't need to wait weeks upon weeks to get your point across. I find that people who like structure and "meetings" are usually cash poor to begin with.

I don't have time to entertain these people. I need to find motivated individuals who want to become customers at some level... and they are out there.

So this level of online marketing has also collapsed. Sad but true.

2010 will be a year of great impatience, a year of speed, and a year of significance. You will need to know what you want. You will have to choose sides and pick your fights quickly.

And in 2010, you had better learn how to sell.

The job "scene" has greatly deteriorated.

There is too much opportunity out there. Opportunity is not the problem. The real issue is that many entrepreneurs out there have absolutely no clue how to build value and sell their goods.

Times up....

Ted Cantu posted this Dec 31, 2009 -

The Cracks Are Showing on SEO

2009-11-11T11:32:00.002-05:00

In recent months there has been a different view on SEO and what search engine optimization can ultimately mean for a company. The first thing that comes to mind is that no matter what -- getting to the top of the search engines is paramount.

But at what cost? Do you want to pay to be there or do you want to get there organically as possible. And if you want to get there organically do you want to actually do work or do you look at your overall campaign as someone elses problem?

I am often intrigued with how many times a company will look at their online marketing with distain and disgust. This is your responsibility overall. And this this is something I see companies wrestling with month after month. Its as if the success of their own company is looked upon as someone else's problem.

Look at what we did recently for Kawasaki OEM Parts - for a little company called, www.powersedge.com This is a very smart company who gets it. More importantly when we took on this campaign we employed our own techniques. We literally turned our back on many of our mentors and have developed our own keyword strategies and success formulas. This has outraged many of our colleagues --- You're not supposed to color outside the lines.....

Instead of getting hauled off to the H.R. department - we ousted ourselves from the sugary sweet comfort of our contemporaries and have hit the street. Since we are not in a corporate circle we are fine with that. I grew up with street fighting and this my friends is no different.

SEO IS FAILING
The last 60 days have revealed some rather disturbing news. Googles PR system is showing signs of old age. It is no longer important for a page to have a high page rank thanks to viral marketing. WORSE -- there are new signs ahead that tell us that it is no longer important to link your pages up to high PR pages for good SEO.

Good mercy.

That leaves the boys in India scratching their heads and looking deep inside their wallets. The Golden Age of off shore SEO is quickly becoming a thing of the past. Now you will have to really know what you are doing when it comes to search engine marketing. That means you will have to physically show some effort and some concern to get yourself noticed online.

This means you will have to actually do something instead of just submitting pages to a handful of directories to get some attention.

That has to bum some of you out.

Created by the King of Online Marketing - Ted Cantu - Look at his results at
http://www.tedcantu.com and check out what he did for Kawasaki

Ted Cantu - Lessons From Dan Kennedy - Is Cantu Ex-Kennedy?

2009-08-22T14:10:00.004-04:00

THE BIG QUESTION:
"DID KENNEDY MARKETING REALLY HELP YOU AESTHETICALLY?"

The answer to that is YES. Studying Kennedy over the past 6 years has radically transformed my thinking and how I approach direct marketing. Short to the point it showed me how to do sales in a new and unique way. It was a significant moment in my life. I learned everything from SALES COPY, DIRECT RESPONSE and SALES TACTICS.

"ARE YOU REALLY AN - EX - KENNEDY MEMBER?"

I have addressed this position in past posts regarding my status with Dan Kennedy. In recent months I have cut loose from ALL OF MY MENTORS..... so I could create freely without any interference on their aesthetics.

Here is a complete list of marketing coaches I have recently let go of.....

* Brett McFall
* Dan Kennedy
* Derek Ghel
* Joe Vitale

I took the recent months to create new works online that did not lean too strongly in any one of these masterminds. I wanted to create new online records that did not borrow too heavily from any one of these Gurus.

Now, Kennedy - is changing his direction with the help of Bill Glazer in the areas of Online Marketing. This has also been under the advisement of Yanik Silver. I have taken bare principals and have laid out a different sort of attack plan.

I outline this briefly in my chapter in the, "30 Day Total Business Makeover".

THE NINE FAMILIES OF SEARCH ENGINES
In this chapter I outline 9 families of search engines including PODCASTING SEARCH ENGINES, TRADITIONAL SEARCH ENGINES, SOCIAL BOOKMARKING SEARCH ENGINES, BLOG SEARCH ENGINES, ARTICLE SEARCH ENGINES, VIDEO SEARCH ENGINES and many more....

I created a special brand of "Buzz Marketing" using traditional Direct Response Marketing techniques learned by the masters and applied them in Web 2.0 environments.

CANTU IS EX-SEO
To a certain extent I am not a pure SEO marketer anymore either. I have expanded my view with search engine optimization and utilized emotional responses within my web pages, such as in the Description Tag.

I feel that the description tag is the highest selling point of a business online. This is the equivalent of a headline title. We want the online searcher to open the web page and read it just as they would direct mail.

CURRENT WHEREABOUTS
I am in a state of transition of creating new online environments. I have been on the road re-introducing this very special brand of Web 2.0, Direct Response, SEO - Buzz Marketing to the masses. This means I have been on the road.

Interestingly enough I have been introducing it to companies who have been hit hardest with PPC, (pay per click) campaigns during the turbulent years of the POST COM WORLD.

I have also made a conscious effort to ignore many of my contemporaries so I would be influenced by them directly. I did not want my marketing to be a clone of someone else's. I have added a significant amount of articles, PR and Hubs to my marketing with the help of RSS feeds. This has definately gotten my name out there in front of a lot of new prospects and has resulted in business.

I have plans to return to my mentors at some point and reintroduce myself. This has been a creative hiatus and a time of personal growth.

I am also in the finalizing stages of a new book that will be released in the fall months of 2009.

Posted by Ted Cantu, aug. 21, 2009

Web 2.0 PR: What If You Are On The RIP OFF REPORT?

2009-07-28T02:27:00.003-04:00

There's always two sides to every story.

But sometimes a belligerent company can slander you all over the web. I have seen TV journalists do this as well as PR companies. There is usually very little you can do about this catastrophic event. You just have to sit back and be a victim. That was the way it was normally handled .... until recently.

If you find yourself on the RIP OFF REPORT or worse.... you can get those ugly, nasty headlines and articles blasted off the front pages of Google with Web 2.0 PR. It is a little known fact that good Web PR can actually make most of those problems a non issue. You can count on press releases going viral in most cases. Over time your negative press on the web will start to disappear.

It takes time to do this because each industry is different. You will have to also keep in mind that if your company is getting trashed in a forum this can take longer to erase... especially if there are a lot of posts on it.

Ted Cantu posted this in July 2009

Introduction to the Google Ad Auction VS Viral Video

2009-07-27T23:06:00.002-04:00

Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.

Viral Video

Is this real? Which one is more real to you? Is anything real anymore?

Posted by Ted Cantu, (he is real folks) and is in Detroit, the city of Wonders

Low Cost Viral Advertising For Retail, Restaurants and Bars

2009-07-25T21:14:00.003-04:00

Here is the preview for THE BUZZ ACADEMY. This is a great avenue for businesses to promote themselves online without the high cost of full page ads, billbaords, radio spots and television commercials.

Imagine getting your business out there in every corner on the web. This is without the expensive charges that are usually associated with this.

Ted Cantu and Crew put standard advertising to shame....
* Zero Pay Per Click
* No Airtime Fees
* No Expensive Full Page Ad Rates

Get more information at http://www.hotmetrofinds.com

Web 2.0 PR - The Power Of The Press

2009-07-24T22:15:00.005-04:00

Its amazing.

You know two years ago when I started doing online promotions nobody knew what I was talking about. But now, the world is listening to the things that I say. USA TODAY just ran a press release on me and one of my clients -- Anna Russo.

Anna is a NLP specialist out of Metro Detroit. She is an author, speaker and works with high profile athletes and CEO's -- she is famous. Now, she is more famous than usual thanks to the magic of Web 2.0 PR. In the grand scheme of things we got the world in the palm of our hands.

And let me tell you why....

ANN ARBOR NEWS CALLED IT QUITS
A few months back The Ann Arbor News called it quits. This popular Michigan newspaper had been a college town staple for decades. Now in this modern age of iphones, ipods and hand held computers this A2 classic has called it a day. This paper is supposed to live online. And for now, that is exactly what it intends to do.

http://content.usatoday.com/topics/article/Places,+Geography/Towns,+Cities,+Counties/Ann+Arbor/0eFN0dtefheLL/1

Now, I am creating news that lives in some high profile areas. Best of all --- it is creating quite a stir in a short amount of time. This is key because now we have credibility as well as links pointing back to us which enhances our SEO, (search engine optimization).

This is a lot of control for companies in Michigan. Now they can gain attention from the press and get more exposure than they ever could in a printed format.

Posted by Ted Cantu on July 23, 2009 at 10:22 PM

Put Your Retail Store on Google

2009-07-20T23:45:00.002-04:00

GET YOUR RETAIL STORE ON GOOGLE

This podcast shows you how to get your video online with RETAIL CONNECT. Ted Cantu puts your business on the search engines and showcases your store in front of the right buyers. Now you can collect email addresses and really get great return business.

Get your videos online and then watch them grow virally on the web. This is a fantastic program that really works..... Best of all, your customers will find YOU.

Beat Up Search Engines - Whenever You Want

2009-07-20T23:35:00.002-04:00

Now you can beat up search engines - even Google - any time you wish! New strategies from Ted Cantu and I Cantu Media LTD gets the game straight. Get ready to see some phenomenal results.

Brand new program - BUZZ ACADEMY - gets rolled out for corporations. This will put your company on the top of the search engines and reach the right people.

The Buzz Academy - Building Web 2.0 Marketing

2009-07-19T01:07:00.004-04:00

Detroit, MI - I read something the other day I couldn't believe.
The warning that came out from a trade journal......

Here is what it said....

It warned all companies that if they were planning on staying in the market then they should embrace Web 2.0. It said that this should be the main primary focus.... for buzz building.

Buzz building -- as they said revolved around building online presence through social interaction, viral marketing, blogs, web sites, wikis and PR Web 2.0.

They also mentioned that if companies choose not to engage in this kind of activity could lead to hazzardous results. Companies could collapse.

It said.... that they could count on it.

Posted by Ted Cantu on July 20, 2009 at 1:13 AM

Cantu Says: Get Customers - Don't Fret Over Quality

2009-07-14T00:51:00.002-04:00

ROSAGRAF.COM JUST WANTS TO BE FAMOUS

I like Rosagraf.Com, not just because I worked tirelessly over their website, but because they really get it. This company understands you need to build links online. You need to BUILD A LOT OF LINKS ONLINE.

They understand the "promotional video" and all of its quirky personality traits. They know it doesn't have to be a Hollywood production by any means. The whole idea of Web 2.0 marketing is to just get your products and services in front of the right people.

There are articles now on how to make HOMELY videos. The more homeade something looks the higher your credibility. It is the lackluster looks that really hook people in. That is why whenever I create something for the web I don't sweat over quality. I just want to get my products and services in front of the right prospects.

Im not the only one saying this anymore. In fact, I just read this in a popular HD Video magazine. Think it over.

Posted on Ted Cantu on July 13, 2009 at 11:48 PM

Rebel Marketing Revisited

2009-07-11T21:11:00.005-04:00

THE REBEL MARKETING EDGE - REVISITED

It is possible to be great and have total control over your business. It is also possible to create positive media for yourself that goes outside the boundaries of radio, television and print. Web 2.0 enables you to do just that.

That is total freedom.

DISTURBING NEWS
I got this email last week and it informed me that I need to embrace my fellow business associates now more than ever. This was important I was told because of the state of the economy. This made no sense to me. The people that this gurus wanted me to embrace were absolutely clueless when it came to business.

In times of great economic crisis you're role is not to embrace weak people. Your goal should be to getand retain customers! That should be your focus. That should be your ONLY focus.

Save yourself.

REVIEWING THE PUNK AESTHETIC
In 1976, punk rock exploded in the UK and in NYC. This phenomenon later took off in LA. It changed music forever. It set a clear message to the music industry that anybody could be in a band. It took a lot of power away from this industry and really changed the face of pop culture and how we saw ourselves. It created generation gaps.

That same type of mentality exists today with digital video. Now you don't have to get permission to create media and content to build up your business. You can do this yourself. You can create your own brand and cultivate your own interest groups.

HD Cameras are the new weapons of social change. They are the new moltov cocktails. They are the brassy new electric guitars that will literally pulverize the social climate. This is a time when real revolutions are made let alone fortunes.

It is also a time when great enemies are made.

It's a time of political unrest.

Reviewing Dan Kennedy and the Hype of Ali Brown
Over the recent months I have had a love/hate experience with the Dan Kennedy Group. I was loved and embraced by my local chapters and instantly hated and discredited the day I decided to split and stop forking over money, (I was actually handing well over $400 a month).

I wouldn't say that the Dan Kennedy GKIC group was a cult - that would be giving them too much credit for their status. But I will say that Scientologists also discredit departed members the second they turn their backs on them. You know well that a lot of polygymists do this to their members too. I don't have to spell out what this all means but you get a rough sketch of what I am saying.

Now, I am a hated public figure because I show individuals how to stand up and protect their businesses. I show people how to snub their noses up at paying for full page ads, how to ignore Yellow Pages and as a result have had cuss out phone calls from local Detroit radio stations, (they targeted my 800 numbers in 2007).

Yet, even though I have many enemies - I have cultivated 12,000 links on Google.
That is amazing.

When you compare me to Kennedy GKIC servant, Ali Brown there is no comparison. Brown only has two links according to Alexa. And her programs are far more expensive than mine. Her highest coaching program is 100k a year which I find very hard to fathom.

I'm the real deal. I am about as real as it gets.

In comparison, there is no comparison.

LANDMARK EDUCATION
An associate of mine met up with me recently in Chicago at a Landmark Education event. I happened to be in Chicago but had no interest in partaking in Landmark because I was there for my own personal reasons. A simple search on Google led to the search phrase -- CULT.

I interviewed my associate on what he was covering during this weekend and I got a robotic answer. It sounded canned. That wasn't good enough for me. I had to drag it out of him. Basically, he told me that what he was learning at this event was basic human communication skills. It was expensive.

At no time did this group ever cover how to build a decent online campaign. I can't say for sure what Ali Brown teaches. But from what I could gather I know that she was relying heavily on business building skills. It wasn't technical in nature. As for Dan Kennedy, (the Millionaire Maker) he is somewhat of a technophobe. He really despises online marketing.

Online Marketing Is Not Only Rebellious - It Is Necessary
When you get slammed by competitors or by traditional media it is important to stand up for yourself. Would you let someone spray paint ethnic slurs and rants all over your place of business or on your home? I don't know about you but I have a serious personality disorder when it comes to that sort of communication. I shove back.

I've always shoved back. I've taken on guys three times my size and gotten my ass beat but I always push back when you look at my long history.

Sometimes, I win - even if the guy is three times my size.

So when traditional media, competitors, and jealous - hate filled hacks slam you online you owe it to yourself to protect whats rightfully yours. You fight back online with sheer firepower.

It is no secret, I can absolutely criple someone online. I do not stand up for bullying, personal slander and slurs. And when thats not enough - I haul out my lawyers.

As this country slowly unravels you are going to see the real personalities of people come out. I predict that things will get ugly in the days to come.

And you have to be ready.

If you want to fight back and get media on the web with Web.2.0, press releases or web video contact the author, Ted Cantu in his Farmington Hills, Michigan studio to schedule some serious strategy time. Posted on July 12, 2009, at 9:38 PM

HD Video is The New Punk

2009-07-11T20:28:00.004-04:00

PUNK MARKETING - TAKING BACK THE CONTROL OF THE PRESS

What do you do when you get slammed in the media? What happens when you get hack reporters or an irrate blogger who slams your reputation and credibility on his network or websites?

You fight back of course.

In fact, you have just as much leverage, and power -- as they do. This was never the case in the 1970's. You had to deal with the media and play by their rules and pray for love of some sort.

Its alright if nobody loves you in 2009. The only thing that really matters is that you have a group of people who will stay loyal to you. They are the ones who will be paying your bills in the days to come. That is the kind of world you are living in these days. That is your public.

The fact that you can level the playing field is incredible. When someone pushes you - you can push back. This has become acceptable.

You do not need permission for anything.

This is the case for HD video and web commercials. It is the new Punk. Just like the ultra violent rock movement of the mid 70's - Web 2.0 is the new punk rock in a sense. It is a homeade, public controlled power force that rocks the social structure of PR.

To be continued

Posted by Ted Cantu, Rebel Marketer 2.0, in Detroit, on July 11, 2009

Web 2.0 PR Can Save Your Life !!

2009-07-09T20:25:00.003-04:00

Think its possible to save the life of your business with something as simple, (oooh and yet so complex) Web 2.0 PR? WELL IT IS !! Check out the power of controlling press releases and how it can transform your business into another stratosphere. It is truly remarkable.

Ted Cantu is back with another podcast that explains the unique power of PR Web 2.0.

Posted on July 8, 2009 at 8:28 PM

Ted Cantu on Doing Business In Michigan

2009-07-08T17:17:00.004-04:00

When I meet with people I do not accept the following “offers”.

1. I will not buy property from you.
2. I will not “sign up” under your MLM or MLM ventures
3. Absolutely no pornography
4. I will not join your church
5. Do not ask me for a money loan
6. I do not create companies for people I meet off the street and work for a “commission”
7. I am not looking for partnerships
8. I will not consider leasing commercial space from you
9. I am not looking to hawk your products
10. I will not join, distribute, or promote your non profit
11. No barters
12. No trades
13. No Amway, Send out Cards, Vitamin drinks etc.
14. I will not endorse your political party or charity

As you can see I am not your "Typical" Michigan businessman. I never claimed to be. But I do not succomb to the alphabetical stereotypical Midwest list of ordinary practices.

As I have claimed before. I was born in Michigan but I was not raised here. This just goes out for the record and to keep the record straight.

Posted by Ted Cantu, (raised in the East Coast) on July 8, 2009 at 5:19 PM GOD SAVE DETROIT

Frank Bluestein - A Glorious Return

2009-07-08T13:56:00.002-04:00

Okay, we are a little partial to Frank Bluestein - especially in these troubling "economic times" but you need to look him up at: http://www.freedomroadtrading.com . He provides a phenomenal return to your investment dollar. This site just flat out rocks.

Check out these great resource links
http://hubpages.com/hub/Frank-Bluestein

Another great Frank Bluestein resource -
http://www.free-press-release.com/news/200907/1246666512.html

We will be reporting updates as we receive them.

Posted by Ted Cantu, on July 8, 2009 at 2:07 PM. You can find him on http://www.1seomichigan.com

Multiple Listings R Us

2009-07-05T16:07:00.002-04:00

Check this out:

Don't submit your URL address multiple times during the day. Also don't submit hundreds of URLs from the same website. A much better technique is to create a site map with all your links on one page. Link to the site map from your home page so that the search engine spider can find all your pages easily.

Getting Multiple Listing on the Same Search Engine
There is an easy way to get multiple listings with the same search engines. The trick to this is to change the title of your page every month or so. This tricks the search engine robots into thinking that it is a whole new page. I have also seen sites that leave out the www when submitting their site.

Source:
http://websitesubmit.hypermart.net/freesecrets.htm
==================

After all the crap I had to endure over my discovery of "Multiple Google Listings On The Same Page" I must say I found this post sort of a relief. Someone else is playing the "Cantu" game over here.... but the advice they give you here is pretty bad.

Are people, (outside of India) really submitting single URL pages to search engines these days? This is somewhat of a waste of time. My bets for getting listed multiple times really center around the following criteria:
Web Video
Podcasting Posts
PR - Press Releases

My book, "The 30 Day Business Makeover" has outlined that there are 9 families of search engines including, video, podcasting, articles, press releases, hubs, social bookmarking and so on. It is important for you to have media posted on all of these areas.

In either case - no matter what you believe - the truth is slipping out on the web after all this time. Pretty fascinating isn't it?

** Posted by Ted Cantu on July 5, 2009 at 4:18 PM - Cantu can be found in Farmington Hills, MI or Chicago and even sometimes, New York City..... Honest.

Team Bluestein To Release The Facts Regarding Website

2009-07-04T18:00:00.001-04:00

Local Detroit PR Firm Clears Phony Allegations Concerning Frank Bluestein

Detroit, MI – Small time web forum site, www.Boggleheads.com, which is based out of Chicago has boldly stated inaccurate claims aimed at Metro Detroit businessman Frank Bluestein. The claims stated inaccurate information regarding Mr. Bluestein and even included threats of bodily violence, (ex: http://www.bogleheads.org/forum/viewtopic.php?p=435419&sid=e87fdfdb40cb3bdac3f898dd6c39c217) stemming from last month.

Detroit PR Rep Ted Cantu, i-Cantu Media LTD, was hired in to straighten out the matter along with attorney Joseph Dadich, (Dadich Law). The disturbing note included a death threat aimed at Mr. Bluestein. The owner of Boggleheads could not be reached for comment despite many attempts to reach him. When attorney Joe Dadich finally did get through to the sites owner he adjusted the life threatening post slightly but refused to take the post down entirely.

The site is run by Chicago based, Alex Frakt, and can be contacted at www.whois.org. There you can find his contact information including email address and phone number.

“Its unfortunate that blogs, and forum owners take on the stance of irresponsible journalists. Not only do these types go out of their way to discredit someone but they also feel the urge to enforce death threats and other unpleasant proceedings. We are in the process right now of taking immediate and direct action against Mr. Frakt. Due to the sensitive nature of this matter I cannot go into the exact course of action. That will be left up to our legal team.”

We are also working directly with Google who is protecting the shadowy, “Ron” who is in cohoots with Boggleheads.org and has made other derogatory comments on blogs owned by Google. By law and through cooperation with law enforcement they are required to hand over personal and discreet information especially when death threats are concerned.

As a result, Cantu and Dadich will be releasing a special report regarding cyber bullying and the legal guidelines that you have as a customer and participant on the World Wide Web. The report is also going to outline the considerable amount of risk that a perpetrator puts himself in when delivering death threats, inaccurate information regarding trials in process.

At the time of this writing Alex Frakt and his cohort “Ron” were not available for comment.

The report comes out July 8,2009
Ted Cantu can be reached at 1.888.305.2532 for more information.

###

Frank Bluestein on Being Frank

2009-07-04T15:39:00.002-04:00

You can always count on Frank Bluestein to give you straight forward, "No Bull" - Frank advice - especially when it comes to picking out good stocks for a solid return on your investment.

Check out the conversation - recorded live on site.

Posted by Ted Cantu on July 4th, 2009 at 3:42 PM

From the Desk of Frank Bluestein.....

2009-07-04T15:35:00.002-04:00

Ever consider trading from home? Frank Bluestein is back with www.freedomroadtrading.com and is your guide to picking out top stocks. Always in the know, Frank delivers high end - rock bottom quality stock tip advice that you can count on.

Check out the daily podcasts.... and the following resources...
http://www.youtube.com/watch?v=0_47KV6K3uo&feature=channel_page

Stock trade with us on NING
http://stocktradingresource.ning.com/

Posted by Ted Cantu on July 4th, 2009 at 3:39 PM

Frank Bluestein - A Closer Look

2009-07-04T15:29:00.002-04:00

Imagine a stock pick web site that delivers not one but TWO podcasts daily. Now this is something that they do not have to do. But this is one site that delivers quality to its subscribers.

There are always stock picks that will give you a great return on your investment. They tell you how to play the market. This site has a strong following. if you are looking at playing the market you should get the podcasts.

Freedom Road Trading follows the auto industry and the banks. This gives you a great position to play in. Now you need a reliable source that will show you how to bet the market up or down in these turbulent economic conditions.

Thats what this site is designed to do.

Frank Bluestein is behind www.freedomroadtrading.com and is featured on the daily podcasts. He brings real world experience.

Posted by Ted Cantu on July 4, 2009 at 3:34 PM

Frank Bluestein - A Real American

2009-07-04T15:25:00.004-04:00

Frank Bluestein has brought you much over the recent years. But nothing has been more incredible than his insightful, "dead on" stock pick site... http://www.freedomroadtrading.com.

Here is a great resource that will connect you to picking out great stocks. In this tricky market you need a guide that can show you how to play it up or down. This is an excellent resource for the novice and the seasoned trader.

http://stocktradingresource.ning.com/

Posted by Ted Cantu on July 4th, 2009 at 3:28 PM

Clueless About Online Marketing?

2009-07-04T01:49:00.003-04:00

Everything You Wanted To Ask About Website Marketing But Was Just Too 'Gosh Darned' Embarrased.....

Face it, you are flabergasted with the world of online marketing. Not everything you try is going to work. In fact, every market I have found myself in has twisted and turned in different ways.

That not only makes the experience confusing it makes it pretty frustrating to boot. Advertising your business online is not easy. In fact, until I figured out the entire thing I found the experience very humbling.

As you know I spent uncountable hours until I got a good handle on this. I was on the radio, read over 800 books, figured out how to write compelling sales copy and even wrote a book in the last recent years. That is why I am so excited about this new project.

I am going to turn over my knowledge to all of you out there, FREE OF CHARGE. Those who know me personally know how I hate talking on the phone, (yes yes it is a necessary evil). This open format allows all of my friends out there in business to ask me detailed questions about how to promote themselves online.

When it comes to online internet marketing and web 2.0 you need to come to this site.

http://business20.forumotion.com/index.htm

This is the invention of Ted Cantu, the author of, "The 30 Day Total Business Makeover". It is presented in a simple format that encourages participation and questions of all sizes, complexities and magnitude. The idea is to flourish innovative talk and help business owners out there express their concerns and frustrations... free of charge.

Give it a try. I promise not to let you down.
For more information or if you need to consult with me on the phone you can leave us a number at the studio at 1.888.305.2532

Ted Cantu posted this at 2am July 4, 2009.

The Return of FRANK BLUESTEIN

2009-07-03T19:48:00.003-04:00

Frank Bluestein Returns With Ted Cantu and Media Based Website

July 3, 2009 – Detroit, Michigan – HotMetroFinds.Com has launched with much anticipated response. The website is a part of iCantu Media LTD which is based out of Chicago. Ted Cantu who owns the company is creating a “living breathing web site” that includes some incredible web video commercials to be spread across the Internet. He has teamed up with Michigan based business developer Frank Bluestein, a retired financial advisor who ran a stock portfolio in excess of 100 million dollars.

Bluestein brings a unique perspective to the table when it comes to online promotion. He has run a very popular web site relating to stock tip picks, freedomroadtrading.com. This web site has brought in novices to seasoned professionals and have delivered great value over the past two years. Now Frank Bluestein will oversee the production and promotion of Cantu’s latest project, Chicago based, www.hotmetrofinds.com.

The idea to create the web site came with the recent collapse of several Michigan based newspapers. After a recent trip to the Windy City Cantu has this to say, “I noticed that the printed realm of advertising continued to shrink over time. I decided to create an open architecture web site that allowed users to rely primarily on the web browser for their search capacity. The end user didn’t really need to even know our web address to find what they needed. They simply needed to plug in a few keywords into their browser and our sites would pop up on the search engines.”

Metro Detroit and Chicago based businesses can get their company listed through iCantu Media through their choice of categories including restaurants, real estate, rentals, and retail. The listing fees are promised to be significantly cheaper than traditional advertising including television, radio and print.

The site has done a quiet launch over the 4th of July weekend, 2009.For additional information regarding Frank Bluestein and Ted Cantu you can contact them at 248.631.9211. You can also visit their website at http://www.hotmetrofinds.com.

Wired Magazine - Gives Detroit Thumbs Up!

2009-06-15T19:52:00.002-04:00

Detroit is the subject of this months WIRED MAGAZINE, (July 09). It seems the little guy is going to be calling all the shots -- that is, if the local market is ready for that sort of thing. Large corporations have been dealing the heavy blows for decades and now it is time for some radical new thinking.

Danco Satirovski, the leader of Pontiac business incubator WORKFLY, is answering the call. This innovative group is creating new businesses here in Michigan that can benefit the community in new and wonderful ways.

New York Search Engine Optimization Hotline Launches Today

2009-06-11T00:02:00.000-04:00

Redefining The Post Dom Com Internet Era

New York City, New York 6/01/2009 03:45 AM GMT (TransWorldNews)

Business owners who are looking for a great opportunity to fully utilize the Internet will have a new resource courtesy of I Cantu Media LTD. The Dot Com era brought a lot of premature promise of riches and fortune to the web generation. This fell short due to the lack of search engine technology. Outdoor advertising, (buses, subways and billboards) often supported traditional web site launches.

Search Engine Optimization and Web 2.0 has radically changed the landscape to web site technology. Now it is possible to get your web site listed on the search engines and position your company in front of the right audience. There is a hotline that will answer questions to your hardest search engine questions within 24 hours. Best of all, the hotline is open 24 hours a day and has a pre-recorded message.

The idea to build the hotline stems from I Cantu Media LTD owner Ted Cantu, (who served in New York City during the dot com heyday as an Art Director). The concept for the hotline was to provide Fortune 500 and Blue Chip companies with straight forward information pertaining to Google trends, search engine tactics and positioning corporations with online viral marketing.

“The concept behind the Search Engine hotline came from my years of working in the Dot Com scene. I saw a lot of corporate waste, over optimistic thinking, and flat out over spending due to poor planning and a complete lack of understanding of search engine marketing.” Said Cantu. “Many of my Midwest clients were really against spending money on Pay Per Click and wanted to find more organic search results on the web.”

The results of consistent planning has enabled Cantu and Co. to put companies on Google and other search engines in under an hour. His record to date is getting a company listed in just 32 minutes.

Cantu has a studio in Stamford, CT and a video facility, (complete with green screen editing) in Farmington Hills, Michigan. He has worked for such notable companies as the WWE, (Stamford, CT) Gift Certificates.Com, Capital Records, Oprah, and Foote Cone and Belding. Currently, his company is in 42 different industries and has perfected a formula that propels companies from zero visibility to the front pages of Google and other search engines.

All questions regarding search engine optimization and Google strategies will be answered within 24 hours. You can call the hotline 24 hours a day at:

1.888.305.2532

All calls will be answered within a 24 hour period.

tedcantu@gmail.com
www.hotmetrofinds.com

Cantu LIVE PRESENTATION on Google Marketing

2009-06-06T14:39:00.004-04:00

WAKE UP MICHIGAN!!

Cantu is back with this presentation that totally baffed AUTOMATION ALLEY. He spells out what sort of search engines you need to be on if you want your company to be found. There are 9 families of search engines that he illustrates in his new book, "The 30 Day Total Business Makeover".

Posted on June 6, 2009 by Ted Cantu, Im off the see THE BLUES BROTHERS TONIGHT !!!!

NEW SEARCH ENGINE TRAINING DATES ANNOUNCED

2009-06-06T14:33:00.003-04:00

Posted by Ted Cantu, on June 6, Im off to see THE BLUES BROTHERS TONIGHT !....

Web 2.0 Meets Real Estate!

2009-06-05T20:55:00.002-04:00

http://www.tedcantu.com Ted Cantu, the google expert, talks candidly about the real estate situation in the midwest with Equity Services LLC's Jerry Norton. They cover Web 2.0 and Cantu's exclusive online coaching program.

=====================

They said it couldn't be done. Real estate marketers would turn their backs on online marketing and I would never make a difference to anyone.

HA!

Check out what we are doing in the foreclosure market. Check out the testimonial. Check out the history that is now being made.

What now little man, what now?

Posted by Ted Cantu, on June 9, 2009 at 8:57 PM and yes..... you heard right, Ted Cantu is a step ahead of the industry.

Traditional PR Meets Web 2.0

2009-06-05T20:48:00.003-04:00

Ted Cantu Joins Forces With Lisa Lapides Sawicki and Revolutionizes Web 2.0

The recent months have been weird. Now that business owners are given full range to pursue their dreams I see so many of them get timid, run and hide, and get defensive. You now have full reign to do what ever you want and to approach as many people as you want WITHOUT POSTAGE. This is a phenomenal situation.

Listen to this amazing video podcast.....

Its powerful stuff.

Ted Cantu posted this on June 9, 2009, at 8:51 PM which is a very fine time indeed.

Minesh Baxi Interviews Google Kingpin Ted Cantu

2009-06-05T20:42:00.003-04:00

The book has been released, "The 30 Day Total Business Makeover". And the controversies flew by. I instructed people not to do traditional advertising with $3260 full page ads, $40k radio campaigns and would you know it..... I got a flood of hate mail.

Thanks guys. I consider it a compliment.

Now there are TOO MANY OF US out there. It is going to be hard to bring about threats and carry them out with a nation full of Twitter and Facebook fans.... not to mention all the millions of podcasters and web video afficiendos out there.

But one can still dream.

Posted by Ted Cantu, on June 5, 2009 at 8:46 PM

The Power of Intelligent Thinking ! Go Cantu !

2009-06-05T20:36:00.003-04:00

Here is the third installment that is a MUST SEE. Before you spend a fortune on online marketing or, (heaven forbid) someone else's fortune on Internet Marketing for a company you have not even built yet.... Take note.

You are headed for serious disaster.

Get a grip on your online efforts and watch these clips. They may very well save your company and keep you in the black for crikeys sake.

Ted Cantu, (THE KING) posted this on June 9, 2009 at 8:30 PM

WEB 2.0 LIVE DEMONSTRATION - Ted Cantu

2009-06-05T20:29:00.003-04:00

HATED AND LOVED - FOR TELLING THE TRUTH ABOUT YOU, YOU'RE BUSINESS AND GOOGLE:
TED CANTU PACKS THE HOUSE

It's no secret that I fired just about all of my mentors, (for being nothing more than jealous swines). I grab a bit of success and theres always some miserable lout waiting in the darkness anxious to piss all over my extraordinary discoveries. Ah but such is life.

Here is the truth about Google, dear ones, take heart and take notes.

Posted by Ted Cantu on June 9, 2009 at 8:33 PM

Web 2.0 and Search Engine Marketing LIVE

2009-06-05T20:21:00.003-04:00

TED CANTU SPEAKS ON INTERNET MARKETING

These clips were pulled, from "The Vaults" of our studio hard drives. It was recorded a little before its time, (AKA... last summer). They illustrate my skills and my companies victories early on.

These web 2.0 clips are well worth watching. Take notes. The Ted Cantu footage is a prelude to what was to come later in the 42 minute miracle.
Posted by Ted Cantu at June 5, 2009 at 8:28 PM.

Can SEO Help Michigan Chevy Dealerships? Part 1

2009-02-17T10:41:00.004-05:00

Can SEO, SEM and Web 2.0 Marketing really help Michigan Chevy Dealerships? In these challenging economic times auto dealerships are going to have to position themselves in a much bigger digital arena. Not only having a web site is important but then comes the responsibility of making it visible for web site searchers out there.
The Detroit Free Press announced earlier this year it would be cutting back on its home delivery. This is going to have serious repercussions throughout the Michigan economy and in particular the automotive dealerships. Since the advertising scene is going to be seriously limited it is up.

After looking into the Automotive scene a bit deeper I was somewhat dumbfounded when I found out that the majority of the sites I reviewed lacked critical data. The “Guts” of these sites were missing and for the most part altogether non-existent. In the most simplest terms there was nothing for the search engine spiders, (bots) to grab a hold of. This meant that the web sites, (despite how pretty they were or how glitzy they were in appearance) lacked visibility.
This puts the auto dealership owners in a very bad situation. When you tack on the additional promotional expenses such as PPC, (pay per click) sponsored links, banner ads, and paid text links the problem becomes very serious.

So now we have two problems. One is that the dealership is invisible through bad online marketing. The second problem is that the dealership cannot reach as many people through traditional media, (newspapers). The dealership is left with basically two choices. They can go through television and radio to try to get more prospects or it can turn to the Internet.

I think the Internet is a better cost alternative. Now there are multiple families of search engines including web video, podcasts, blogs, and social bookmarking which will enable the dealership to get in front of more people at a much lower cost than traditional media advertising.

To be continued.

Posted by Ted Cantu on Feb. 17, 2009 - to learn more about how Web 2.0 can help your auto dealership check out CRM Automotive solututions here...

Web 2.0 and Automotive Marketing

2009-01-31T23:41:00.003-05:00

I was reading how an Internet lead is lost in 4 hours if not followed up. The online car buyer will actually go to your site and look around and even fill out your customer contact form. What happens next is incredible. The lead will often go unnoticed by the web staff and this gets lost in the shuffle.

A surprisingly large number of these leads will go on to another dealership and make a purchase. The percentage of prospects who actually do this is close to 50%. If the lead can somehow get re-routed back to the dealership and in the hands of an attentive sales person some serious magic can happen. This is where Web 2.0 can make a serious difference. Here is something I found online...

"TROY, Mich. (January 21, 2009) -- Today Saleztrack, a premier provider of dealership Internet lead management (ILM) software and CRM software applications, announced an exclusive partnership with automotive intelligence market leader R.L. Polk & Co. that allows dealerships to increase sales from Internet leads by 24 percent within 90 days. Saleztrack utilizes Polk Lead Scoring in its recently released Digitrack -- the industry’s newest and unmatched ILM technology -- to help auto dealers “prioritize and pursue the very best Internet leads first,” according to Saleztrack CEO Bill Lloyd

“Polk Lead Scoring significantly enhances our Digitrack product and enables dealers to easily qualify their Internet leads and gain a competitive advantage, resulting in more Internet leads converted into sales,” said Lloyd. “This is a great partnership and addition to Saleztrack’s web-based CRM software.”

"Sourcehttp://www.saleztrack.com/news/crm_software_solutions_company_teams...

The benefit of utilizing a Web 2.0 CRM software solution is that it can handle muti step lead followup. It accomplishes this through email texting, voice broadcast, automated email deployment and much more. It allows the seller to tend to other customers and new business while taking care of the prospects simultaneously. Both end up coming out looking like a winner. Plus the number of cars that have been sold through this process have been somewhat astonishing.

I have found some more information as to real case studies at this address:http://1autodealership.com/

This is an interesting factoid of information from this site..."

55% OF ALL INTERNET LEADS BUY!
25% BUY WITHIN 10 DAYS!
68% BUY WITHIN 90 DAYS!
32% BUY AFTER 90 DAYS! "

I find these numbers pretty interesting. More and more of the Internet generation is turning to the web now to do their car shopping. Often times they want to fill out a subscription form on your site to get more information. Converting that into an actual cash paying customer can be quite a task. It requires the right type of followup.Web 2.0 is the missing link in this process and Saleztrack has it.

You can get on the no obligation demo call and get more information athttp://1autodealership.com/

Nobody has a system like this on the market and the testimonials they are recieving have been incredible.

Posted by Ted Cantu on Jan 30 at 11:46. You can find more information on this company at http://www.saleztrack.com and you can get on the special call to boost your auto sales at http://1autodealership.com

The 30 Day Total Business Makeover

2009-01-13T22:01:00.001-05:00

My book has been published... check it out !!!

Itunes Desperate Move

2009-01-09T21:12:00.002-05:00

HACKED !!

Thats what my bank account said. The finger pointed right at Apple Itunes -- they had my credit card on file and they had my password. And .... this was really interesting. They changed my username by one letter. Then they depleted my bank account.

Those cats at Itunes are SLICK.
They are smart criminals like that.

So I handed this information over to my bank and got this whole matter stirred up. I had the money back in my account within 30 days. It was a major pain but in the end it was totally worth it to get a little sanity back in my world.

My thieves gave me a word of advice. Maybe you could use this too. They told me to never leave my credit card on file for automated withdrawl. They also told me to always use the Apple Itunes gift cards whenever I wanted to buy music.

Thanks guys.

I still reported you to the Federal Authorities. I am also filing a claim against Apple for causing me inconvenience and grief.

Created by Ted Cantu, Ex-Itunes member and creator of the "30 Day Total Business Makeover".

Internet Dental Marketing Takes A Hit - Part 2

2008-12-19T20:52:00.002-05:00

As Internet presence you need to exhibit some sense of control. And it is hard to get a grasp on Internet dental marketing when your formatting is limited. I actually prefer to either get a template to work out of that I purchase from a web company that I can upload myself to a blank hosting account. I want to be able to manipulate the HTML to have it speak directly to search engine spiders. I also would be open to manipulate the entire HTML pages from scratch if I had a choice. Buying a pre-fabricated solution from a phone company would seriously be my last choice in the world of Internet marketing. I would demand that I have this level of sophistication and control from my web site for one very simple reason.

Search Engine Spiders Travel Through Hyperlinks
To put things bluntly search engine spiders travel through hyperlinks looking for very specific keywords and conditions. I prefer to think of them as ticks hopping from one infected dog to another looking for a new host. This is the true nature of the search engines. There is a cohesive process involved that in dental organizations fail to recognize it. But that is their loss. Your customers are fickle and are looking for very specific things and do not necessarily want to do business with you. Your prospects are really in search for information.

I have come to the conclusion that nobody really goes online to buy stuff. We have become an information hording civilization and this is nowhere more true than the Internet. The sites that offer the least amount of information stand to lose on two levels. One, the search engines will give you a low page rank and not take you very seriously. Two, your customers will get bored with your online offerings and choose to find another online dental presence that will answer their questions.

In the end, nobody really cares that much about your staff or that you love people. I have found that your online prospects are really self serving characters after all. They want to know the big burning question and that is, "What's In It For Me?".

There are certain stop words that search engine spiders see and that spells out bad news for your web site. If you do not have the right structure in your site then it is not going to be able to be crawled through very effectively. In addition if you have to wrong long tailed keywords in your site you can pretty much forget about attracting traffic.

This stuff is so touchy.But that is the what you need to know when you do Internet Dental Marketing.

Ted Cantu posted this on Dec. 20 at 8:58 PM. You can find his dental marketing magic at http://www.tedcantu.com

Internet Dental Marketing Takes A Hit - Part 1

2008-12-19T20:35:00.003-05:00

I recently looked into some of the top cosmetic dental groups in my immediate area. As a direct response marketer I couldn't help but notice how clueless some of them were when it comes to online marketing. One common problem that was obvious to me was the fact that many of these Dental web sites had come from the phone company.

These sites in particular offered many new challenges and several interesting problems. First, they were almost impossible to manipulate for the search engines. The HTML included in these sites are pretty basic and they were very limited when it came down to the nitty gritty.

Whats The Deal With Meta Keywords?
Are meta data keywords important? A lot of people in the know say they are not that important. I have seen negative articles written about this topic in tech publications such as, "Web Designer" magazine. We have tested the arrangement of this type of material in my studio and found some rather interesting points of interest. If you do not arrange them in a certain order you will botch up the description of your web page on the SERPS, (Google search engine result pages). The search engine spiders will jump down and grab a hold of the first bit of text it can. If that bit of text happens to be, "Closed on Sundays" then your web site page will look rather unspectacular online. It will read something like, "Welcome to Smith Cosmetic Dentistry - Closed on Sundays". There is very little chance that your page listing is going to get clicked on anytime soon. There would be the missed opportunity to truly sell your services.

Example: "Welcome To Smith Family Dentistry - Cosmetic Dental Surgery Is Here and Brings Relief to S.E. Michigan".

I can list two sentences inside the description and this is my chance to REALLY sell the dental company. Sadly, a lot of dental practices do not do this because they lack the basic knowledge to do so. I honestly believe that the description section is the absolute best place to sell your services. In fact, it is important to treat this area like you would treat direct mail. This serves a double purpose. On one hand it is there to really deliver a preview to your online prospect. It should entice them enough to click on the above blue link, (Title of web page) and open your page.

You want your web page to get opened just like you want your direct mail to get opened. The whole purpose of being out there online is to get seen before your competition just like in direct mail. I do not see this to be any different because the objection is the same.

End of part 1.

Get more information about online Internet Dental Marketing here.....

Posted by Ted Cantu, at 8:45 PM on December 20, 2008

Video Mini Sites With Muscle

2008-12-01T00:35:00.002-05:00

What Do You Do With A Runaway Hit?

It used to take nothing short of a modern miracle to get any kind of exposure on Google. But now with a few smart tactics it is possible to get real recognition in little time. I am grateful for the multiple video search engines that are out there. The web has been getting more visual for months but lately this phenomenon has exploded.

Here is a sample of why I like web video....
http://www.1michigandentist.com

Thanks to web video you can now build a site that will get noticed. I like using web 2.0 video because it has multiple lifeforms. In short, I like web video because it lives on Iphones, Ipods, mobile devices, web sites, blogs and even in ebooks, (if you got the know how....). This can be a pretty powerful thing.

The other reason why I like web video is because it pre-sells my clients. I am usually up for not having to cold call people or do a hard sell in person. Pre-selling allows you to pretty much avoid the whole classic Tom Hopkins approach to selling. I noticed that even my closings are different from days of distant past.

Check out the mini site.

Its a good way to go.

Ted Cantu posted this on Nov. 30, 2008 at 12:43 AM

Does Twitter Matter?

2008-12-01T00:27:00.003-05:00

I had to admit I really did not understand Twitter when it first came out. Perhaps that is because it was explained to me so poorly. I could not understand why this was such a powerful "Revolution"

When I jumped on and looked around I found various statements such as, "I love baked beans", and "What I would not do for some decent mustard!" and lots of political mumbo jumbo which resembled more like graffiti.

I lost interest until I did some Googling on my name. I was stunned when I found some of my ramblings posted as actual Google listings! Thank goodness I wasn't pontificating on baked beans and political rants. Someone's boredom had become documentable "evidence" in a very short time.

Luckily for me I was writing about some pretty profound things. I was commmenting on things that I found interesting and citing authors, books, happenings and general topics of interest. I wonder how many other people out there actually know that their mind numbing observations will be set in stone...

... for eternity?

Ted Cantu posted this on November 30, 2008

Pete Swartz - on the 42 Minute Miracle

2008-12-01T00:14:00.002-05:00

"TED CANTU IS ALIVE AND WELL -- and Destroying Competition Coast to Coast"

Despite the rumors of having left the country, (its not true folks) I have popped up alive and well in Michigan of all places -- in a little town called Farmington Hills. I have however, left the Brighton Dan Kennedy GKIC group due to conflict of interests, opinions and flat out results.

After months of creating different online strategies and video power plays I have returned to the Top of Google and in plain site. Pete Swartz, of the Troy Dan Kennedy GKIC, vouches for my expertise and recent online victories....

Posted Nov. 30, 2008 in Farmington Hills, Michigan

Whats The Big Deal With Green Screen Videos?

2008-10-08T20:52:00.002-04:00

The reason why I like green screen videos is because it can transport you to new environments. This is an incredibly powerful tool to use and there really is no wrong way to use it!!

I prove that in this clip as we zip around from New York City to South Beach Florida in a blink of an eye!

The best part about this video is that we shoot all of our web commercials in conveniently located Farmington Hills, Michigan.

Ted Cantu can be found at http://www.1seomichigan.com. This was posted on October 8, 2008.

High Google Rankings - Ted Cantu Strikes Back!

2008-10-08T18:59:00.002-04:00

Minesh Baxi interviews Ted Cantu on his recent book, "The 30 Day Business Miracle" which is due out this month. Cantu describes how he was able to get his videos into top ten Google rankings within under an hour.

Minesh Baxi, one of Michigan's top business coaches, sheds light on the complicated world of search engine marketing. This interview is shot in a -- in your face -- attitude with no phoney BS.

We shot it this way so you could see the real "Magic Stuff" in action. Cantu tells you what you need to do and what you need to accomplish for yourself.

You can find Cantu at http://www.1seomichigan.com and he travels extensively between Las Vegas, New York City and Chicago. Occasionally, he swings by Detroit or laughs.

Google Rankings - Multiple Listings - in 42 Mintues

2008-10-08T18:55:00.002-04:00

CANTU STUNS THE CROWD WITH GOOGLE ANTICS - (AGAIN...)

Posted on October 8, 2008. Cantu can be found in New York City, where
he lives and creates..... Constantly.

Michigan Estate Planning Secrets - With Joseph Dadich - Part 1

2008-05-18T00:21:00.004-04:00

"Whats So BIG About Web Video?"

When you look at these clips its amazing the kind of equipment that was used to produce them. This particular one didn't have any wires in the camera jacks. In fact, there was no place to put them because it was shot on the new Flip Cam.

It was produced, processed and posted in less than ten minutes.

This clip of Estate Planning Attorney, Joseph Dadich, was shot on a minutes notice. We edited it down for distribution for the online video networks. These were incredibly easy to produce.

Stay tuned for more information....

Posted by Cantu on May 18, 2008 at 12:23 AM and can be found at htttp://www.1seomichigan.com